Luci Manning
Luci Manning

Qatar has enlisted Proof Strategies to assist its DC embassy with public communications in the US.

The $30K per-month pact went into effect May 1 and runs through the rest of the year.

Proof is to "embed" one or more staffers at the Embassy for at least one day a week, once COVID-19 workplace restrictions are lifted.

Luci Manning, director of media relations, and/or Chris Burright, director of digital strategy, are to provide training to Embassy officials.

The Proof team, which includes US/general manager Mimi Carter and senior account director Henry Vies, will monitor relevant coverage and develop or update the Embassy's media materials, tools and procedures.

Hamad Al-Muftah, deputy chief of mission, and Asma Al-Amri, who oversees embassy media & operations, serve as the main points of contact for Proof staffers.

Since 2017, Qatar has been under a political and economic blockade erected by Saudi Arabia, United Arab Emirates and Egypt for its alleged support of terrorism and cozy ties with Iran.