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MWWPR scoops up American Dairy Queen Corporation. MWWPR will manage creative activations and media strategy for all brand initiatives, including but not limited to new menu offerings, limited-time promotions and brand partnerships. ADQ executive vice president of marketing Maria Hokanson cited MWWPR’s “passion for the brand and the agency's modern approach to public relations and breakthrough creative ideas” as factors driving its selection. ADQ has more than 4,600 locations in the US. MWWPR also works with such food and beverage industry clients as Red Lobster, Smithfield Foods and Barefoot Wine.
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Clarity lands lifestyle learning platform Tilleo, which is premiering its online classes in the US. Clarity’s New York office will provide media relations for the platform, while its London digital and social media team will work on Tilleo’s online marketing. Subscription-based Tilleo offers courses on such topics as dog training, magic and makeup how-tos. Since it was founded in 2013, the platform has sold over two million courses worldwide. Through July 31, all proceeds from its courses will benefit hunger-relief organization Feeding America.
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Marino adds Sibly, a text-based mental wellness coaching service, to its client roster. The agency will be tasked with advancing Sibly’s work and increasing its market share through strategic communications and digital campaigns. Sibly partners with organizations to meet the wellness needs of their employees by providing 24/7, on-demand support. Sibly recently pledged three months of free wellness coaching for organizations to help employees cope with the isolation, uncertainty and overall stresses brought on by the COVID-19 pandemic.
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
