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MWWPR scoops up American Dairy Queen Corporation. MWWPR will manage creative activations and media strategy for all brand initiatives, including but not limited to new menu offerings, limited-time promotions and brand partnerships. ADQ executive vice president of marketing Maria Hokanson cited MWWPR’s “passion for the brand and the agency's modern approach to public relations and breakthrough creative ideas” as factors driving its selection. ADQ has more than 4,600 locations in the US. MWWPR also works with such food and beverage industry clients as Red Lobster, Smithfield Foods and Barefoot Wine.
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Clarity lands lifestyle learning platform Tilleo, which is premiering its online classes in the US. Clarity’s New York office will provide media relations for the platform, while its London digital and social media team will work on Tilleo’s online marketing. Subscription-based Tilleo offers courses on such topics as dog training, magic and makeup how-tos. Since it was founded in 2013, the platform has sold over two million courses worldwide. Through July 31, all proceeds from its courses will benefit hunger-relief organization Feeding America.
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Marino adds Sibly, a text-based mental wellness coaching service, to its client roster. The agency will be tasked with advancing Sibly’s work and increasing its market share through strategic communications and digital campaigns. Sibly partners with organizations to meet the wellness needs of their employees by providing 24/7, on-demand support. Sibly recently pledged three months of free wellness coaching for organizations to help employees cope with the isolation, uncertainty and overall stresses brought on by the COVID-19 pandemic.
Firecracker PR is selected as official agency of record for Liner AI, an evidence-first AI research platform... Spoken Voice PR is engaged to lead public relations and communications strategy for San Francisco-based technology company nubrain... Sparq Designs is named official preferred marketing partner for Content Recovery Specialists, a contents restoration franchise... Moxie Communications Group is named agency of record for Gimme Seaweed, which makes organic, roasted seaweed snacks.
Praytell is appointed integrated communications agency of record for If You Care, a sustainable household products brand... Scout Lab is named agency of record for the National Eating Disorder Association... P-22 Agency signs on as public relations agency of record for Cachasol, a small-batch tequila and coastal farm distillery experience in Sayulita, Mexico.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
