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MWWPR scoops up American Dairy Queen Corporation. MWWPR will manage creative activations and media strategy for all brand initiatives, including but not limited to new menu offerings, limited-time promotions and brand partnerships. ADQ executive vice president of marketing Maria Hokanson cited MWWPR’s “passion for the brand and the agency's modern approach to public relations and breakthrough creative ideas” as factors driving its selection. ADQ has more than 4,600 locations in the US. MWWPR also works with such food and beverage industry clients as Red Lobster, Smithfield Foods and Barefoot Wine.
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Clarity lands lifestyle learning platform Tilleo, which is premiering its online classes in the US. Clarity’s New York office will provide media relations for the platform, while its London digital and social media team will work on Tilleo’s online marketing. Subscription-based Tilleo offers courses on such topics as dog training, magic and makeup how-tos. Since it was founded in 2013, the platform has sold over two million courses worldwide. Through July 31, all proceeds from its courses will benefit hunger-relief organization Feeding America.
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Marino adds Sibly, a text-based mental wellness coaching service, to its client roster. The agency will be tasked with advancing Sibly’s work and increasing its market share through strategic communications and digital campaigns. Sibly partners with organizations to meet the wellness needs of their employees by providing 24/7, on-demand support. Sibly recently pledged three months of free wellness coaching for organizations to help employees cope with the isolation, uncertainty and overall stresses brought on by the COVID-19 pandemic.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
Joe Smith, a brand consultancy that is part of Padilla, comes on board as brand partner for the Science Museum of Virginia... Christie & Co is named agency of record for the LASCO Lightning Weeder, which uses an electric discharge system to facilitate weed control while ensuring zero damage to crops... Merlot Marketing lands American Outdoor Grill, a division of RH Peterson and manufacturer of outdoor cooking appliances.
Trevelino/Keller adds Kreate, the designer, manufacturer and distributor of HDX and Husky storage products, to its client roster... Elle Communications, a subsidiary of Dolphin Entertainment, is named agency of record for NET Recovery, makers of an FDA-cleared neurostimulation device designed to reduce opioid and stimulant use... JOTO PR Disruptors signs up to help raise public awareness of Wisner Baum, a Los Angeles-based plaintiff law firm that has taken on companies in the pharmaceutical and environmental sectors, as well handling product liability litigation.
Gateway Group gets investor relations duties for Genasys, a company offering a comprehensive portfolio of preparedness, response, and analytics software and hardware systems... Stone Junction lands Precision Micro, a photochemical etching company, to help raise its visibility in industrial markets... PhillComm Global is named agency of record for futurist Matt Maher and his firm, M7 Innovations.
