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MWWPR scoops up American Dairy Queen Corporation. MWWPR will manage creative activations and media strategy for all brand initiatives, including but not limited to new menu offerings, limited-time promotions and brand partnerships. ADQ executive vice president of marketing Maria Hokanson cited MWWPR’s “passion for the brand and the agency's modern approach to public relations and breakthrough creative ideas” as factors driving its selection. ADQ has more than 4,600 locations in the US. MWWPR also works with such food and beverage industry clients as Red Lobster, Smithfield Foods and Barefoot Wine.
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Clarity lands lifestyle learning platform Tilleo, which is premiering its online classes in the US. Clarity’s New York office will provide media relations for the platform, while its London digital and social media team will work on Tilleo’s online marketing. Subscription-based Tilleo offers courses on such topics as dog training, magic and makeup how-tos. Since it was founded in 2013, the platform has sold over two million courses worldwide. Through July 31, all proceeds from its courses will benefit hunger-relief organization Feeding America.
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Marino adds Sibly, a text-based mental wellness coaching service, to its client roster. The agency will be tasked with advancing Sibly’s work and increasing its market share through strategic communications and digital campaigns. Sibly partners with organizations to meet the wellness needs of their employees by providing 24/7, on-demand support. Sibly recently pledged three months of free wellness coaching for organizations to help employees cope with the isolation, uncertainty and overall stresses brought on by the COVID-19 pandemic.
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
French/West/Vaughan is named agency of record for Carolina Performing Arts' inaugural "All. Together. Now." Festival, which will take place Feb. 19–21, 2027... Ruder Finn signs on as communications agency of record for Neurocrine Biosciences... Ripley PR is chosen to serve as the public relations agency of record for CAMP Digital, a digital marketing agency focused on the home service industry.
Red Lorry Yellow Lorry is named PR AOR in the U.S., UK, Germany, Austria and Switzerland for Flowable, developer of the Agentic Case Platform, which helps regulated organizations orchestrate AI agents while keeping humans in the loop... Moore is selected as brand AOR for the Alzheimer's Association... PhillComm Global, which specializes in emerging industries and new categories, is named AOR for AIGNCI, HIFI and Hypercall.
