MWWPR scoops up American Dairy Queen Corporation. MWWPR will manage creative activations and media strategy for all brand initiatives, including but not limited to new menu offerings, limited-time promotions and brand partnerships. ADQ executive vice president of marketing Maria Hokanson cited MWWPR’s “passion for the brand and the agency's modern approach to public relations and breakthrough creative ideas” as factors driving its selection. ADQ has more than 4,600 locations in the US. MWWPR also works with such food and beverage industry clients as Red Lobster, Smithfield Foods and Barefoot Wine.
Clarity lands lifestyle learning platform Tilleo, which is premiering its online classes in the US. Clarity’s New York office will provide media relations for the platform, while its London digital and social media team will work on Tilleo’s online marketing. Subscription-based Tilleo offers courses on such topics as dog training, magic and makeup how-tos. Since it was founded in 2013, the platform has sold over two million courses worldwide. Through July 31, all proceeds from its courses will benefit hunger-relief organization Feeding America.
Marino adds Sibly, a text-based mental wellness coaching service, to its client roster. The agency will be tasked with advancing Sibly’s work and increasing its market share through strategic communications and digital campaigns. Sibly partners with organizations to meet the wellness needs of their employees by providing 24/7, on-demand support. Sibly recently pledged three months of free wellness coaching for organizations to help employees cope with the isolation, uncertainty and overall stresses brought on by the COVID-19 pandemic.