 |
Rubenstein will help develop messaging for the Coalition for NYC Hospitality & Tourism Recovery, which launched May 13 to promote the Big Apple when it opens for business in the aftermath of the COVID-19 crisis.
NYC & Co., the city's official destination marketing organization, unveiled the Coalition on May 13 to develop PR and marketing communications and public information campaigns to spur a sense of confidence and safety.
The goal is to "revitalize and reaffirm the city's brand positioning around the world following this most challenging time."
Five co-chairs helm the Coalition. The are Lin-Manuel Miranda, actor and creative behind "Hamilton;" Ellen Futter, American Museum of Natural History president; Thelma Golden, The Studio Museum, director/chief curator; Danny Meyer, Union Square Hospitality Group CEO and Peter Ward, New York Hotel & Motel Trades Council president.
There’s a fine line between newsjacking and taking advantage, aka ambulance chasing. Our job as PR professionals is to tread it carefully.
PR firms need to be mindful of ways their work product may be protected by the attorney-client privilege whenever working with a client’s internal legal team or its external legal counsel.
Manuel Rocha, former US ambassador and intenational business advisor to LLYC, plans to plead guilty to charges that he was a secret agent for Cuba.
CEO mentoring is an often-overlooked aspect of why CEOs are able to make good decisions, and sometimes make bad ones—all of which intersects with the role and duties of a board. 
How organizations can anticipate, prepare and respond to crises in an increasingly complex world where a convergent landscape of global challenges, threats and risks seem to arrive at an unrelenting pace.
Have a comment? Send it to 
No comments have been submitted for this story yet.