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Rubenstein will help develop messaging for the Coalition for NYC Hospitality & Tourism Recovery, which launched May 13 to promote the Big Apple when it opens for business in the aftermath of the COVID-19 crisis.
NYC & Co., the city's official destination marketing organization, unveiled the Coalition on May 13 to develop PR and marketing communications and public information campaigns to spur a sense of confidence and safety.
The goal is to "revitalize and reaffirm the city's brand positioning around the world following this most challenging time."
Five co-chairs helm the Coalition. The are Lin-Manuel Miranda, actor and creative behind "Hamilton;" Ellen Futter, American Museum of Natural History president; Thelma Golden, The Studio Museum, director/chief curator; Danny Meyer, Union Square Hospitality Group CEO and Peter Ward, New York Hotel & Motel Trades Council president.
New York Magazine profiles 78-year-old Peggy Siegal, who was once among the most powerful publicists in the Big Apple, in an article headlined: "The Grand Dame of the Epstein Files.”
There is a huge chasm when it comes to support the Iranian invasion between Americans and Israelis.
Tricia McLaughlin, the combative spokesperson for Department of Homeland Security Secretary Kristi Noem, is leaving her post.
While finding the right solution to a problem is still important, the work that differentiates effective communications leaders is problem-finding—identifying the real risk before it becomes visible, reputational or irreversible.
Orchestra has recruited Deepika Sandhu for the senior VP-legal & crisis communications slot.
