Dallas Lawrence
Dallas Lawrence

Dallas Lawrence, a digital/crisis and public affairs veteran, has joined Roku streaming TV service as head of communications for its business platform.

He's held a variety of key PR jobs such as VP-corporate affairs at Mattel, chief global digital strategist at Burson-Marsteller and senior VP for digital media at Levick.

Lawrence also did a stint with the Coalition Provisional Authority in Baghdad and at the Pentagon in the office of public liaison & community relations for Defense Secretaries Rumsfeld and Gates.

Most recently, Lawrence was chief communications & brand officer at OpenX, the Los Angeles-based advertising technology company.