Finn Partners and experiential production and creative services agency IDEKO have teamed up with Hip Hop Public Health on a campaign to encourage positive health behavior changes during the COVID-19 pandemic. The “20 Seconds or More” initiative is an extension of HHPH’s mission to effectively reach traditionally underserved communities with vital health-related messages. At the center of the effort is a three-minute music video produced by IDEKO, demonstrating proper handwashing techniques. The video, which features such performers as Doug E. Fresh (an HHPH co-founder), Jamie Foxx. Chuck D and Rev. Run of Run DMC, has more than two million views on YouTube and other social media platforms, and is a top pick on Spotify and Apple Music. To ensure maximum reach and impact, Finn Partners mobilized a 24/7 Hip Hop Public Health News Bureau, while working with HHPH to facilitate wide distribution of the video at virtual community health events and with faith-based organizations in cities across the country. A 60-second version of the video will air on urban radio stations, local TV networks and national broadcast outlets.
The Public Relations Global Network is adding three offices to its network. In Denver, Novitas Communications is coming on board. Novitas specializes in corporate communications, issue management and crisis communication. In Little Rock, AR, the organization will be represented by Ghidotti, which represents such clients as McDonald’s and the Crystal Bridges Museum of American Art. Prichard Communications will be joining the organization in Portland, OR. Prichard, a Certified B Corporation, focuses on social changemakers, working with foundations, nonprofits and government agencies. “With these new offices, we continue to expand our network of globally-connected communications professionals, while also recognizing the high standards of service and expertise these agencies bring,” said PRGN president Aaron Blank, who is CEO of Seattle-based The Fearey Group.
The Institute for Public Relations is hosting the first-ever IPR Virtual Run for Research 5K/10K, which will raise funds for IPR’s research efforts. Those taking part will pledge to walk or run at least 3.1 miles individually or with a team and then complete the challenge from August 1 to September 15. Participants will receive a t-shirt and a finisher medal. Anyone from anywhere around the world can enter. Early-bird registration (through June 30) is $45, with those who register in July paying $50, and those signing up August 1 or after paying $55. For more information about the run, click here.