Tom Coyne
Tom Coyne

Coyne PR has unveiled a new website that takes an open-source approach to share key learnings, best practices and practical tips and advice related to COVID-19 and beyond.

The new website, which opens with a thank you to healthcare and other essential workers, shares strategy, expertise and learning that the agency has acquired while helping clients revise communications plans, develop proactive initiatives, build full-scale launch campaigns and advise on bounce back strategies.

Visitors to the site are immediately directed to a collection of original COVID-19 resources. Those include recent blog posts with advice from employees as well as issues of “Business as Unusual” – the agency’s weekly e-blast highlighting successful client initiatives achieved during the pandemic.

It also provides educators with access to hundreds of online case studies, as well as a video library featuring detailed accounts and color commentary. In addition, Coyne PR professionals are offering their services as virtual guest lecturers to universities upon request.

“First and foremost, we wanted to create a destination where industry professionals could go for useful resources,” said CEO Tom Coyne. “Once there, it was important for the entire experience to reflect our award-winning work, along with our creativity and culture.”

Coyne came in at #18 on O’Dwyer’s 2020 list of top PR firms, with $32 million in 2019 net fees.