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Shirley & McVicker Public Affairs is promoting the push against Michigan's lock-down strategy designed to stop the spread of COVID-19.
Erik Kiilunen, founder of Neuvokas, rebar manufacturer, hired the Alexandria, VA-based firm to bolster visibility for his "All Business is Essential" campaign.
Claiming that he lost $600K in business due to the lockdown, Kiilunen, paid for 23 billboards across the state to display the All Business is Essential message. He also declared May 21 "Take Yourself to Work Day."
Kiilunen has been booked by local radio/TV stations and scored coverage by the Associated Press, Reuters, New York Times and USA Today.
Kevin McVicker, who supervises the campaign, said Kiilunen's "leadership is an example to business owners who want to survive and continue to provide jobs.”


It's not just the tech sector—when companies in any sector grow rapidly, what happens to their ability to manage, learn from and prevent critical issues from evolving into full-blown crises?
FGS Global’s Paul Holmes, Molly Levinson of TLG Communications. Trident GMG’s Joshua Galper and Brunswick Group’s Ellen Moskowitz all placed in the top level (Tier 1) of individual practitioners in the recently released Chambers rankings for both crisis & PR communications pros and those working in litigation PR & communications.
Gregg Feistman, M.A., Professor of Practice in Public Relations at Temple University and former corporate communications executive, joins Taking the Lead to discuss the frameworks leaders can use to determine when to speak up or stay silent.
Sam Singer, the Bay Area’s go-to crisis PR guy, today celebrated his client OpenAI’s “tremendous victory” over Elon Musk.
Deepfakes have crossed a critical threshold from an emerging concern to an effective tool, where any public figure is now a target for AI-enabled reputational manipulation. Here’s what PR pros need to know.



