 |
Shirley & McVicker Public Affairs is promoting the push against Michigan's lock-down strategy designed to stop the spread of COVID-19.
Erik Kiilunen, founder of Neuvokas, rebar manufacturer, hired the Alexandria, VA-based firm to bolster visibility for his "All Business is Essential" campaign.
Claiming that he lost $600K in business due to the lockdown, Kiilunen, paid for 23 billboards across the state to display the All Business is Essential message. He also declared May 21 "Take Yourself to Work Day."
Kiilunen has been booked by local radio/TV stations and scored coverage by the Associated Press, Reuters, New York Times and USA Today.
Kevin McVicker, who supervises the campaign, said Kiilunen's "leadership is an example to business owners who want to survive and continue to provide jobs.”
There’s a fine line between newsjacking and taking advantage, aka ambulance chasing. Our job as PR professionals is to tread it carefully.
PR firms need to be mindful of ways their work product may be protected by the attorney-client privilege whenever working with a client’s internal legal team or its external legal counsel.
Manuel Rocha, former US ambassador and intenational business advisor to LLYC, plans to plead guilty to charges that he was a secret agent for Cuba.
CEO mentoring is an often-overlooked aspect of why CEOs are able to make good decisions, and sometimes make bad ones—all of which intersects with the role and duties of a board. 
How organizations can anticipate, prepare and respond to crises in an increasingly complex world where a convergent landscape of global challenges, threats and risks seem to arrive at an unrelenting pace.
Have a comment? Send it to 
No comments have been submitted for this story yet.