Shirley & McVicker Public Affairs is promoting the push against Michigan's lock-down strategy designed to stop the spread of COVID-19.
Erik Kiilunen, founder of Neuvokas, rebar manufacturer, hired the Alexandria, VA-based firm to bolster visibility for his "All Business is Essential" campaign.
Claiming that he lost $600K in business due to the lockdown, Kiilunen, paid for 23 billboards across the state to display the All Business is Essential message. He also declared May 21 "Take Yourself to Work Day."
Kiilunen has been booked by local radio/TV stations and scored coverage by the Associated Press, Reuters, New York Times and USA Today.
Kevin McVicker, who supervises the campaign, said Kiilunen's "leadership is an example to business owners who want to survive and continue to provide jobs.”