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Shirley & McVicker Public Affairs is promoting the push against Michigan's lock-down strategy designed to stop the spread of COVID-19.
Erik Kiilunen, founder of Neuvokas, rebar manufacturer, hired the Alexandria, VA-based firm to bolster visibility for his "All Business is Essential" campaign.
Claiming that he lost $600K in business due to the lockdown, Kiilunen, paid for 23 billboards across the state to display the All Business is Essential message. He also declared May 21 "Take Yourself to Work Day."
Kiilunen has been booked by local radio/TV stations and scored coverage by the Associated Press, Reuters, New York Times and USA Today.
Kevin McVicker, who supervises the campaign, said Kiilunen's "leadership is an example to business owners who want to survive and continue to provide jobs.”
Tricia McLaughlin, the combative spokesperson for Department of Homeland Security Secretary Kristi Noem, is leaving her post.
While finding the right solution to a problem is still important, the work that differentiates effective communications leaders is problem-finding—identifying the real risk before it becomes visible, reputational or irreversible.
Orchestra has recruited Deepika Sandhu for the senior VP-legal & crisis communications slot.
Apologies are often seen as a weakness or as proof that a leader has lost control of the narrative. But Donald Trump's failure to apologize after he posted—and then deleted—a video with a racist clip of Barack and Michelle Obama shows how flawed this mindset is.
Tim Allan, communications director for embattled British prime minister Keir Starmer, has quit as the Jeffrey Epstein scandal has engulfed Ten Downing Street.
