MWWPR has launched its Social CEO Playbook, which is intended to help companies meet the increasing customer demand for transparency and dialogue from businesses. The offering incorporates audience insights and behavioral analytics to create a customized formula for an executive's social presence, platforms and profile. It also uses predictive analytics to monitor news and social conversation and ensure that stories and messages can be created and amplified in real-time. MWWPR says research it has conducted indicates that the visibility of the CEO is among the top criteria for judging a company's trustworthiness. "Our diagnostic and planning methodology provides an easy to follow and authentic solution to executive eminence in the modern world, where cookie cutter social media practices will not do,” said MWWPR executive vice president and chairman, reputation management Careen Winters.

Aaron Kwittken
Aaron Kwittken

KWT Global (formerly known as Kwittken) and HL Group, both MDC agencies and part of the Doner Partner Network, will combine leadership and operations effective June 1. Each agency will continue to operate under their respective trade names through the remainder of this year, and the combined firm will occupy headquarters in New York at the end of the year, with offices in Los Angeles, London and Toronto. KWT Global co-founder and CEO Aaron Kwittken will be global CEO of the combined firm. HL Group co-founder and CEO Lynn Tesoro will transition to founding partner of HL Group, and KWT Global co-founder and president Gabrielle Zucker will serve as president. The multi-specialist agency will serve clients across dozens of industries and sectors with a client roster that incudes Deloitte, American Express Global Business Travel, Four Seasons, Bonobos, Eataly and BLINK Fitness. “HL Group’s deep and unparalleled expertise in consumer, lifestyle, luxury, fashion and beauty will significantly bolster our global capabilities,” said Kwittken.

ENroute Communications

ENroute Communications has started a social media campaign inviting journalists to remember the good times they have had while traveling on a press trip by posting a picture of the experience under the hashtag #TravelwENroute. The campaign kicked off earlier this month, with almost 100 writers sharing more than 8,000 posts and comments across Instagram, Facebook and Twitter. “We have really missed the daily communications we have with writers and thought this would be a nice way to reach out and start conversations,” said Juan Carlos Lopez Flores, CEO at ENroute Communications. During the pandemic, ENroute Communications has also conducted webinars, educating clients and their partners on ways to manage communications, as well as issuing weekly updates on the travel world as it relates to COVID-19.