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PAN Communications has added software company OneStream to its technology client roster. PAN will work with OneStream to develop its media relations strategy and brand narrative through content development and executive thought leadership. PAN senior vice president Megan Kessler will oversee the partnership. OneStream provides a unified platform designed to help clients simplify corporate performance management processes. It is pursuing an aggressive growth strategy and is looking toward an IPO. OneStream vice president of product marketing John O’Rourke said PAN’s “unique data-driven approach, media relationships and storytelling ways” were key factors in its selection.
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Minneapolis-based MSP-C has been named digital marketing agency of record for Cub, which operates 79 grocery stores in Minnesota and Illinois. The move marks the first time the grocer has selected an outside group to lead its digital marketing efforts. MSP-C will provide strategy and execution for website and app content, design and UX, email and loyalty programs, brand campaigns, social and paid media management, and digital out-of-home advertising. The Cub and MSP-C relationship began May 4, with agency partners working onsite at the Stillwater, Minn., Cub headquarters.
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Brandstyle Communications has been named agency of record for Garrett Wade and One Manhattan Dental. Brandstyle will be managing all public relations / communication efforts for both brands. Garrett Wade, a family-owned business based in Brooklyn, NY, sources and sells a range of hand tools online and via their catalog, primarily for woodworking, gardening and outdoor work, based on traditional designs. One Manhattan Dental is a new dental practice that offers what it calls “an exceptional craft dental experience,” using world-class craftsmanship and the latest technology.
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
