OneStream

PAN Communications has added software company OneStream to its technology client roster. PAN will work with OneStream to develop its media relations strategy and brand narrative through content development and executive thought leadership. PAN senior vice president Megan Kessler will oversee the partnership. OneStream provides a unified platform designed to help clients simplify corporate performance management processes. It is pursuing an aggressive growth strategy and is looking toward an IPO. OneStream vice president of product marketing John O’Rourke said PAN’s “unique data-driven approach, media relationships and storytelling ways” were key factors in its selection.

Cub

Minneapolis-based MSP-C has been named digital marketing agency of record for Cub, which operates 79 grocery stores in Minnesota and Illinois. The move marks the first time the grocer has selected an outside group to lead its digital marketing efforts. MSP-C will provide strategy and execution for website and app content, design and UX, email and loyalty programs, brand campaigns, social and paid media management, and digital out-of-home advertising. The Cub and MSP-C relationship began May 4, with agency partners working onsite at the Stillwater, Minn., Cub headquarters.

brandstyle

Brandstyle Communications has been named agency of record for Garrett Wade and One Manhattan Dental. Brandstyle will be managing all public relations / communication efforts for both brands. Garrett Wade, a family-owned business based in Brooklyn, NY, sources and sells a range of hand tools online and via their catalog, primarily for woodworking, gardening and outdoor work, based on traditional designs. One Manhattan Dental is a new dental practice that offers what it calls “an exceptional craft dental experience,” using world-class craftsmanship and the latest technology.