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PAN Communications has added software company OneStream to its technology client roster. PAN will work with OneStream to develop its media relations strategy and brand narrative through content development and executive thought leadership. PAN senior vice president Megan Kessler will oversee the partnership. OneStream provides a unified platform designed to help clients simplify corporate performance management processes. It is pursuing an aggressive growth strategy and is looking toward an IPO. OneStream vice president of product marketing John O’Rourke said PAN’s “unique data-driven approach, media relationships and storytelling ways” were key factors in its selection.
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Minneapolis-based MSP-C has been named digital marketing agency of record for Cub, which operates 79 grocery stores in Minnesota and Illinois. The move marks the first time the grocer has selected an outside group to lead its digital marketing efforts. MSP-C will provide strategy and execution for website and app content, design and UX, email and loyalty programs, brand campaigns, social and paid media management, and digital out-of-home advertising. The Cub and MSP-C relationship began May 4, with agency partners working onsite at the Stillwater, Minn., Cub headquarters.
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Brandstyle Communications has been named agency of record for Garrett Wade and One Manhattan Dental. Brandstyle will be managing all public relations / communication efforts for both brands. Garrett Wade, a family-owned business based in Brooklyn, NY, sources and sells a range of hand tools online and via their catalog, primarily for woodworking, gardening and outdoor work, based on traditional designs. One Manhattan Dental is a new dental practice that offers what it calls “an exceptional craft dental experience,” using world-class craftsmanship and the latest technology.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
SourceCode Communications picks up Breezy, an AI-powered workspace built for residential real estate professionals... CIIC PR is named U.S. and Canadian press office for the Hotel Cala di Volpe and Cervo Hotel, properties in northeastern Sardinia, Italy... Wilful, a London shop, lands climate action platform Ecologi.
