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PAN Communications has added software company OneStream to its technology client roster. PAN will work with OneStream to develop its media relations strategy and brand narrative through content development and executive thought leadership. PAN senior vice president Megan Kessler will oversee the partnership. OneStream provides a unified platform designed to help clients simplify corporate performance management processes. It is pursuing an aggressive growth strategy and is looking toward an IPO. OneStream vice president of product marketing John O’Rourke said PAN’s “unique data-driven approach, media relationships and storytelling ways” were key factors in its selection.
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Minneapolis-based MSP-C has been named digital marketing agency of record for Cub, which operates 79 grocery stores in Minnesota and Illinois. The move marks the first time the grocer has selected an outside group to lead its digital marketing efforts. MSP-C will provide strategy and execution for website and app content, design and UX, email and loyalty programs, brand campaigns, social and paid media management, and digital out-of-home advertising. The Cub and MSP-C relationship began May 4, with agency partners working onsite at the Stillwater, Minn., Cub headquarters.
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Brandstyle Communications has been named agency of record for Garrett Wade and One Manhattan Dental. Brandstyle will be managing all public relations / communication efforts for both brands. Garrett Wade, a family-owned business based in Brooklyn, NY, sources and sells a range of hand tools online and via their catalog, primarily for woodworking, gardening and outdoor work, based on traditional designs. One Manhattan Dental is a new dental practice that offers what it calls “an exceptional craft dental experience,” using world-class craftsmanship and the latest technology.
Violet PR picks up the Birmingham Business Alliance, the Alabama metro's lead economic development organization and chamber of commerce... Glodow Nead Communications comes on board as US agency of record for Wines of Georgia... Moroch gets AOL status for record for Leslie’s, Inc., a direct-to-consumer brand that markets pool and spa care products. 
Velocitas, a Miami-based agency, picks up US AOR duties for Flam, a deep-tech startup pioneering AI-native content... Broadhead drives PR for Stoughton Trailers, No. 5 manufacturer of semi-truck trailers in North America... Laura Davidson Public Relations, wins PR work from Anthology of Athens, an 18-room boutique hotel in Greece.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
