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PAN Communications has added software company OneStream to its technology client roster. PAN will work with OneStream to develop its media relations strategy and brand narrative through content development and executive thought leadership. PAN senior vice president Megan Kessler will oversee the partnership. OneStream provides a unified platform designed to help clients simplify corporate performance management processes. It is pursuing an aggressive growth strategy and is looking toward an IPO. OneStream vice president of product marketing John O’Rourke said PAN’s “unique data-driven approach, media relationships and storytelling ways” were key factors in its selection.
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Minneapolis-based MSP-C has been named digital marketing agency of record for Cub, which operates 79 grocery stores in Minnesota and Illinois. The move marks the first time the grocer has selected an outside group to lead its digital marketing efforts. MSP-C will provide strategy and execution for website and app content, design and UX, email and loyalty programs, brand campaigns, social and paid media management, and digital out-of-home advertising. The Cub and MSP-C relationship began May 4, with agency partners working onsite at the Stillwater, Minn., Cub headquarters.
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Brandstyle Communications has been named agency of record for Garrett Wade and One Manhattan Dental. Brandstyle will be managing all public relations / communication efforts for both brands. Garrett Wade, a family-owned business based in Brooklyn, NY, sources and sells a range of hand tools online and via their catalog, primarily for woodworking, gardening and outdoor work, based on traditional designs. One Manhattan Dental is a new dental practice that offers what it calls “an exceptional craft dental experience,” using world-class craftsmanship and the latest technology.
Impact PR & Communications signs on to provide strategic communications and support for Hudson Valley Connected, a regional initiative expanding free technology assistance and digital literacy resources throughout the Valley... TURNER is named national PR partner for Travel Oregon... Rubenstein Public Relations is named AOR for workforce development organization America Works.
FINN Partners flies with Textron Aviation Inc., working on the company’s 2026 Special Olympics Airlift and other key initiatives... Archer is named lead strategy and North American PR firm by CASE Construction Equipment... NLG Communications signs on as strategic communications advisor for Metrolink, a commuter rail system in Southern California. 
Rubenstein Public Relations re-ups as agency of record for Doroni Aerospace, a provider of personal electric vertical takeoff and landing aircraft... Zapwater Communications is appointed US AOR for The Cliff Hotel Jamaica, a luxury destination resort in Negril’s West End... MZ Group lands strategic investor relations and financial communications program for Zefiro Methane Corp.
Ripley PR is named PR shop for HCSS, which provides construction management software for the heavy civil and infrastructure construction industry... Redpoint checks in at The Alfond Inn at Rollins College... RG2 Communications lands International Design, a curatorial platform bringing together collectible design, contemporary art and cultural experiences.
Coyne PR picks up AOR duties for Goddard Systems, LLC, manager of a franchise system that serves more than 100K students... GO PR lands JW Marriott Detroit Water Square, which will open in February 2027... REYA Communications signs on as the U.S. and Canada agency of record for Yora Nordic Spa Brownstone, a 130,00-square-foot property opening in Portland, CT this November.
