Jeff Altheide
Jeff Altheide

Jeff Altheide, who recently stepped down as COO of G&S Business Communications, is now global managing director of PROI, the network of independent PR firms.

He succeeds Allard van Veen, who led PROI for more than 25 years.

Lansons chair Clare Parsons, who headed PROI's search committee, said Altheide's "proven leadership of a successful partner agency relationship for 10 years at G&S made him an ideal candidate for the role.” London-based Parsons is PROI's global chairperson.

PROI, which is celebrating its 50th anniversary, is an organization of 78 PR and communications businesses in 165 cities and 50 countries. They combine for nearly $1B in annual revenues and employ 7,300 people.

Altheide, who is is based in Chicago, worked for nearly 40 years at G&S, which ranks as O'Dwyer's No. 19 independent firm with fees last year of $30.8M.