AKA Asia has been chosen to manage PR duties for Facebook in the Singapore market. The business was previously handled by Weber Shandwick. Details regarding AKA Asia’s duties for Facebook have not been released. AKA Asia currently works with such clients as Bayer, Electrolux, British Council Singapore and Impossible Foods. Facebook has recently introduced shopping platform Facebook Shops and a “Messenger Rooms” feature meant to complete with such platforms as Zoom.


Synergy Hill+Knowlton Strategies has been appointed as the agency of record for the Singapore Tourism Board’s office in Seoul, South Korea for the seventh consecutive year. Synergy H+K will work with STB Korea on initiatives including media strategy, external communications, content creation and PR event coordination, as well as reinforcing online and social media communications. The contract began in May and will run for two years.

Russell Berrie

Affect has been selected by The Russell Berrie Foundation to highlight the organization and its recent emergency grants of more than $4.48 million to support COVID-19 response efforts in New Jersey and Israel. Affect will be working with the foundation to bring attention to the work of its grant recipients and encourage other individuals and charitable foundations to give during the crisis. The Russell Berrie Foundation is a philanthropic organization dedicated to making social investments and supporting innovative ideas to promote continuity and enrichment of Jewish life, advances in medicine, foster religious understanding and pluralism, and supporting vulnerable populations.