Red Lorry Yellow Lorry is now global agency of record for Bynder, which develops digital asset management technology. The agency will implement a media and influencer relations campaign, as well as organic social media initiatives, to increase awareness of the brand in the U.S., U.K. and France in 2020, planning to add Germany in 2021. It will also support Bynder in the Netherlands through the agency’s Convoy network partner MCS PR for region-specific campaigns. The global PR program will be headed by the team in RLYL’s Boston office, with the agency’s U.K. and Berlin offices also contributing. The program will target creative and marketing professionals, positioning the company as the natural choice to bring creative assets to market quickly and facilitate easier team collaboration. “With this campaign, we’re confident in the lorries’ ability to promote how Bynder’s solutions help companies maximize the impact of their marketing assets in new and unique ways,” said Bynder CMO Andrew Hally.
J. Wade Public Relations has been named public relations agency of record for the Turks and Caicos Islands Tourist Board. The agency will develop and execute a strategic public relations campaign that will focus on Providenciales, which garners most of the destination’s tourism, along with its sister islands, including Grand Turk, North Caicos, Middle Caicos and South Caicos. As part of the campaign, it will invite press and celebrities to visit the destination. J. Wade Public Relations will also focus on bolstering the destination’s positioning as a premier wedding locale and exclusive setting for private getaways. “We were impressed by the firm’s highly strategic approach with thoughtful, creative ideas that will impact our bottom line, along with their track record of success with renowned travel and lifestyle clients,” said Turks and Caicos Islands Tourist Board director of tourism Pamela Ewing.
Jenerate PR has been selected as agency of record for both Code Ninjas Las Vegas locations—Summerlin and Centennial Hills. Jenerate PR will provide strategic communication services and messaging development to increase awareness of Code Ninjas, its curriculum, summer camp programs and philanthropic partnerships. Code Ninjas teaches kids ages 7-14 to code by building their own video games and robotics in a fun, safe and inspiring environment. Through its nine-belt, martial arts-inspired curriculum, students advance from white to black belts on the path of “coding enlightenment” led by instructors known as ”senseis.” Both locations feature a variety of programs including one-day drop-ins, weeklong camps, summer camps, birthday parties and parents’ night out.