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5W Public Relations has been named PR agency of record for celebrity-based alcohol delivery app GrapeStars. 5W will support the launch of the platform, on which celebrities can promote their wine and spirits brands directly to fans. Available on iOS and Android devices, GrapeStars lets users make a profile, after which they can browse wine and spirits brands from such celebrities as Jon Bon Jovi, Sarah Jessica Parker, Ryan Reynolds, Drake, Janelle Monae, Conor McGregor, Lenny Kravitz, Sting, John Legend and 50 Cent. Future features will include a social media platform for fans to interact with their favorite celebrities—and fellow fans—through augmented reality and AI features.
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V2 Communications has added NAVEX Global, which provides integrated risk and compliance solutions, to its client roster. V2 will work to build NAVEX’s profile in target markets, with a focus on highlighting the strategic value of integrated risk and compliance in an increasingly regulated world. Based in Portland, OR, NAVEX Global offers a suite of SaaS solutions that are used by thousands of businesses worldwide, including more than 80 percent of the Fortune 500. The company says that V2’s experience in creating and driving successful thought leadership initiatives was a key factor in its decision to partner with the agency.
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The Quell Group, an integrated brand communications firm based in metro Detroit, has been retained by Geometric Solutions, HORIBA Automotive Test Systems and Peninsula Plastics to deliver branding, digital, public relations and integrated marketing communications services. For Geometric Solutions, a Siemens Digital Industries Software partner, Quell will provide digital lead-generation programs, create and implement digital campaigns, and assist in the development of a series of live webinars. HORIBA Automotive Test Systems is working with Quell’s automotive and mobility team on marketing communications to elevate brand awareness for the company’s suite of EV and heavy-duty development and testing capabilities. Peninsula Plastics, a provider of industrial packing solutions to the automotive, textile and other industrial markets, has enlisted The Quell Group to help elevate brand awareness and celebrate the company’s 40th anniversary.
Rubenstein Public Relations adds Greenland Energy Company, a US public company developing Greenland’s oil, natural gas and critical resources, to its client roster... FINN Partners picks up DonorsChoose, a non-profit organization that connects donor funding directly to public school teacher needs... Ripley PR lands Contractor Commerce, which provides e-commerce services for contractors.
CIIC PR is named agency of record for Sushi by Boū, an omakase restaurant with more than 23 locations across major U.S. markets... 5W signs up water technology company VVater, developer of the Farady Reactor, an electrified water purification system... Firecracker PR is selected as public relations agency of record for MIMARU, an apartment-style hotel brand for families and that operates 27 locations in Tokyo, Kyoto and Osaka, Japan.
Redpoint signs on to handle digital marketing for Connecticut wineries Saltwater Farm Vineyard and Kingdom of the Hawk Vineyard... 360PR+ is selected by Authority Brands Trade Brands Division to raise consumer awareness of its Benjamin Franklin Plumbing, Mister Sparky and One Hour Heating & Air Conditioning brands... Konnect Agency lands Visiting Angels, which offers personalized care to help seniors live independently in their own homes.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
