5W Public Relations has been named PR agency of record for celebrity-based alcohol delivery app GrapeStars. 5W will support the launch of the platform, on which celebrities can promote their wine and spirits brands directly to fans. Available on iOS and Android devices, GrapeStars lets users make a profile, after which they can browse wine and spirits brands from such celebrities as Jon Bon Jovi, Sarah Jessica Parker, Ryan Reynolds, Drake, Janelle Monae, Conor McGregor, Lenny Kravitz, Sting, John Legend and 50 Cent. Future features will include a social media platform for fans to interact with their favorite celebrities—and fellow fans—through augmented reality and AI features.
V2 Communications has added NAVEX Global, which provides integrated risk and compliance solutions, to its client roster. V2 will work to build NAVEX’s profile in target markets, with a focus on highlighting the strategic value of integrated risk and compliance in an increasingly regulated world. Based in Portland, OR, NAVEX Global offers a suite of SaaS solutions that are used by thousands of businesses worldwide, including more than 80 percent of the Fortune 500. The company says that V2’s experience in creating and driving successful thought leadership initiatives was a key factor in its decision to partner with the agency.
The Quell Group, an integrated brand communications firm based in metro Detroit, has been retained by Geometric Solutions, HORIBA Automotive Test Systems and Peninsula Plastics to deliver branding, digital, public relations and integrated marketing communications services. For Geometric Solutions, a Siemens Digital Industries Software partner, Quell will provide digital lead-generation programs, create and implement digital campaigns, and assist in the development of a series of live webinars. HORIBA Automotive Test Systems is working with Quell’s automotive and mobility team on marketing communications to elevate brand awareness for the company’s suite of EV and heavy-duty development and testing capabilities. Peninsula Plastics, a provider of industrial packing solutions to the automotive, textile and other industrial markets, has enlisted The Quell Group to help elevate brand awareness and celebrate the company’s 40th anniversary.