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5W Public Relations has been named PR agency of record for celebrity-based alcohol delivery app GrapeStars. 5W will support the launch of the platform, on which celebrities can promote their wine and spirits brands directly to fans. Available on iOS and Android devices, GrapeStars lets users make a profile, after which they can browse wine and spirits brands from such celebrities as Jon Bon Jovi, Sarah Jessica Parker, Ryan Reynolds, Drake, Janelle Monae, Conor McGregor, Lenny Kravitz, Sting, John Legend and 50 Cent. Future features will include a social media platform for fans to interact with their favorite celebrities—and fellow fans—through augmented reality and AI features.
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V2 Communications has added NAVEX Global, which provides integrated risk and compliance solutions, to its client roster. V2 will work to build NAVEX’s profile in target markets, with a focus on highlighting the strategic value of integrated risk and compliance in an increasingly regulated world. Based in Portland, OR, NAVEX Global offers a suite of SaaS solutions that are used by thousands of businesses worldwide, including more than 80 percent of the Fortune 500. The company says that V2’s experience in creating and driving successful thought leadership initiatives was a key factor in its decision to partner with the agency.
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The Quell Group, an integrated brand communications firm based in metro Detroit, has been retained by Geometric Solutions, HORIBA Automotive Test Systems and Peninsula Plastics to deliver branding, digital, public relations and integrated marketing communications services. For Geometric Solutions, a Siemens Digital Industries Software partner, Quell will provide digital lead-generation programs, create and implement digital campaigns, and assist in the development of a series of live webinars. HORIBA Automotive Test Systems is working with Quell’s automotive and mobility team on marketing communications to elevate brand awareness for the company’s suite of EV and heavy-duty development and testing capabilities. Peninsula Plastics, a provider of industrial packing solutions to the automotive, textile and other industrial markets, has enlisted The Quell Group to help elevate brand awareness and celebrate the company’s 40th anniversary.
Rubenstein Public Relations lands Wellgistics Health, a Tampa, FL based health IT company... CIIC PR is named agency of record for Drey Hotel and Terraces at The Drey, a travel and lifestyle destination located within mixed-use development The Village Dallas... quench, which focuses on the food and beverage sectors, gets AOR duties for Chicago's Home Run Inn Pizza, a nearly-80-year-old brand. 
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
