Affect has been chosen to lead public relations in North America for Visual Lease, which helps companies manage, analyze and report on such leased assets as real estate, equipment and vehicles. As an agency of record, Affect will set and execute a PR strategy for Visual Lease that will include media relations, content development and thought leadership, as well as a speaking program, to help drive greater industry awareness of Visual Lease’s lease accounting and lease administration software. In addition, it will partner with the company to build its reputation as a leading technology firm, attracting and retaining employees and strengthening ties with the local community. Visual Lease chairman and CEO Marc Betesh said that Affect’s work for “B2B technology clients across a wide range of trade, national and local media” drove its selection.
Now You Global Communications has been selected to lead global PR activities for Elementor, a website building platform. NYGC will provide strategic counsel, PR and integrated marketing services for the company. Elementor, which has a YouTube channel and active communities of professional website builders on six continents, is a code-free, open-source platform used by such professionals as web developers, designers and marketers in 152 markets. Operating from New York City and Tel Aviv, NYGC is led by Maayan Nave, who formerly led global communications for SodaStream.
The Consultancy PR is now representing Cultiver, a luxury home décor brand that was founded in Australia in 2012 and made its US debut in 2015. The Consultancy will be working to support Cultiver by bringing awareness to the company in the US market, with a focus on public relations, thought leadership, new product launches and influencer/designer engagement. Cultiver produces a curated collection of bedding, dining, living and loungewear products, and the company says its values are embedded in ethical and sustainable practices.