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Affect has been chosen to lead public relations in North America for Visual Lease, which helps companies manage, analyze and report on such leased assets as real estate, equipment and vehicles. As an agency of record, Affect will set and execute a PR strategy for Visual Lease that will include media relations, content development and thought leadership, as well as a speaking program, to help drive greater industry awareness of Visual Lease’s lease accounting and lease administration software. In addition, it will partner with the company to build its reputation as a leading technology firm, attracting and retaining employees and strengthening ties with the local community. Visual Lease chairman and CEO Marc Betesh said that Affect’s work for “B2B technology clients across a wide range of trade, national and local media” drove its selection.
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| Maayan Nave |
Now You Global Communications has been selected to lead global PR activities for Elementor, a website building platform. NYGC will provide strategic counsel, PR and integrated marketing services for the company. Elementor, which has a YouTube channel and active communities of professional website builders on six continents, is a code-free, open-source platform used by such professionals as web developers, designers and marketers in 152 markets. Operating from New York City and Tel Aviv, NYGC is led by Maayan Nave, who formerly led global communications for SodaStream.
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The Consultancy PR is now representing Cultiver, a luxury home décor brand that was founded in Australia in 2012 and made its US debut in 2015. The Consultancy will be working to support Cultiver by bringing awareness to the company in the US market, with a focus on public relations, thought leadership, new product launches and influencer/designer engagement. Cultiver produces a curated collection of bedding, dining, living and loungewear products, and the company says its values are embedded in ethical and sustainable practices.
Impact PR & Communications signs on to provide strategic communications and support for Hudson Valley Connected, a regional initiative expanding free technology assistance and digital literacy resources throughout the Valley... TURNER is named national PR partner for Travel Oregon... Rubenstein Public Relations is named AOR for workforce development organization America Works.
FINN Partners flies with Textron Aviation Inc., working on the company’s 2026 Special Olympics Airlift and other key initiatives... Archer is named lead strategy and North American PR firm by CASE Construction Equipment... NLG Communications signs on as strategic communications advisor for Metrolink, a commuter rail system in Southern California. 
Rubenstein Public Relations re-ups as agency of record for Doroni Aerospace, a provider of personal electric vertical takeoff and landing aircraft... Zapwater Communications is appointed US AOR for The Cliff Hotel Jamaica, a luxury destination resort in Negril’s West End... MZ Group lands strategic investor relations and financial communications program for Zefiro Methane Corp.
Ripley PR is named PR shop for HCSS, which provides construction management software for the heavy civil and infrastructure construction industry... Redpoint checks in at The Alfond Inn at Rollins College... RG2 Communications lands International Design, a curatorial platform bringing together collectible design, contemporary art and cultural experiences.
Coyne PR picks up AOR duties for Goddard Systems, LLC, manager of a franchise system that serves more than 100K students... GO PR lands JW Marriott Detroit Water Square, which will open in February 2027... REYA Communications signs on as the U.S. and Canada agency of record for Yora Nordic Spa Brownstone, a 130,00-square-foot property opening in Portland, CT this November.
