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Affect has been chosen to lead public relations in North America for Visual Lease, which helps companies manage, analyze and report on such leased assets as real estate, equipment and vehicles. As an agency of record, Affect will set and execute a PR strategy for Visual Lease that will include media relations, content development and thought leadership, as well as a speaking program, to help drive greater industry awareness of Visual Lease’s lease accounting and lease administration software. In addition, it will partner with the company to build its reputation as a leading technology firm, attracting and retaining employees and strengthening ties with the local community. Visual Lease chairman and CEO Marc Betesh said that Affect’s work for “B2B technology clients across a wide range of trade, national and local media” drove its selection.
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| Maayan Nave |
Now You Global Communications has been selected to lead global PR activities for Elementor, a website building platform. NYGC will provide strategic counsel, PR and integrated marketing services for the company. Elementor, which has a YouTube channel and active communities of professional website builders on six continents, is a code-free, open-source platform used by such professionals as web developers, designers and marketers in 152 markets. Operating from New York City and Tel Aviv, NYGC is led by Maayan Nave, who formerly led global communications for SodaStream.
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The Consultancy PR is now representing Cultiver, a luxury home décor brand that was founded in Australia in 2012 and made its US debut in 2015. The Consultancy will be working to support Cultiver by bringing awareness to the company in the US market, with a focus on public relations, thought leadership, new product launches and influencer/designer engagement. Cultiver produces a curated collection of bedding, dining, living and loungewear products, and the company says its values are embedded in ethical and sustainable practices.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
SourceCode Communications picks up Breezy, an AI-powered workspace built for residential real estate professionals... CIIC PR is named U.S. and Canadian press office for the Hotel Cala di Volpe and Cervo Hotel, properties in northeastern Sardinia, Italy... Wilful, a London shop, lands climate action platform Ecologi.
