North 6th Agency has launched N6A Enterprise Value Services, a dedicated services unit specializing in investor relations, financial communications and shareholder value optimization. The unit is designed to help clients achieve such financial outcomes as defining and reaching valuation targets, IPO preparation, public company investor relations consulting, shareholder communications and outcome-driven liquidity events. It will be led by Berlin Group chairman Lawrence Delaney, Jr., who has served as an embedded investor relations advisor for such public, private and pre-IPO companies as Titan Corporation; NCI, Inc.; Stanley, Inc and SAIC. N6A Enterprise Value Services will be integrated into the agency’s Outcome Relations offering, which combines earned media, amplification and KPI alignment.
Philadelphia-based Flackable has launched an automated campaign status reporting system. The system automatically generates PDF reports that are distributed to clients via email on a monthly basis. The reports display media relations activity for a given period, including the status of pending interviews and opportunities. They also map out the status of content projects, award nominations and speaking opportunities. Several additional features and integrations are in development. This feature is the latest enhancement to Flackable’s All-Access Client Portal, a platform providing real-time, on demand campaign metrics and status reporting, which was unveiled earlier this year.
Terraboost Media, an out-of-home media company, is donating more than 100 of the hand sanitizing billboards it operates at the front doors of supermarket and drugstore chains across the U.S. to Feeding America, the nation's largest hunger-relief organization with a network of 200 food banks across the US. This three-month campaign (valued at more than $120,000) is expected to generate an estimated 36 million engagements and heightened awareness for the organization. The billboards will encourage consumers to donate food that they can buy in the stores for needy families during the COVID-19 crisis. Additionally, Feeding America will be able to raise cash donations via a QR code. "This opportunity opens up a new vehicle for us to get our message out at a critical time when more and more of our neighbors are turning to food banks for help," said Feeding America vice president, brand & content marketing Christine Greeley.