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| Darren Foot |
Initiate-it, a Richmond, VA agency that creates digital and social media campaigns for national and international franchisors, has brought on Darren Foot as a partner and chief marketing officer. Foot comes to initiate-it from Winston-Salem, NC-based marketing and advertising firm The Variable, where he was director of account management. He has also served as senior vice president, account leadership at The Martin Agency and senior vice president, marketing at Digitas. He has worked with such consumer and corporate brands as Oreo, Subway, Tic-Tac, Chevrolet, Bank of America, Harley-Davidson and British Airways. At initiate-it, he will work to elevate the agency’s digital performance and business leadership offering.
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| Stephanie Weaver |
Berks County, PA has recruited Stephanie Weaver to serve as its first public relations officer, effective June 24. Weaver was most recently communications manager for the Berks County Bar Association. Before that, she was a reporter for the Reading Eagle for seven years. In her new position, Weaver will help lead the county’s internal and external communications, providing information to employees and the public about county services, events and procedures. “Stephanie will fulfill a valuable role to ensure our residents are aware of the latest developments as we continue our efforts to safely reopen Berks County,” said Berks County Commissioner Christian Y. Leinbach.
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| Danielle Fox (left) and Sydney Brown |
Crosby Marketing Communications has hired Danielle Fox as a social media manager and Sydney Brown as a digital designer. Both will support Crosby’s work for the U.S. Department of Health & Human Services’ Office of the Assistant Secretary for Public Affairs. Fox was most recently a marketing & communications specialist at the University of Florida Lastinger Center, an education innovation hub. She previously worked at Prosperity Now, a national nonprofit based in Washington, D.C., dedicated to expanding economic opportunities for low-income families and communities. In her new position, Fox creates content, manages analytics and drives audience growth and engagement for ASPA’s social channels. Brown was most recently at Fannie Mae and the Washington, D.C., office of MSL. At Crosby, she develops content to support ASPA’s creative and social media needs, including infographics, video and animations.
Ramiro Prudencio, who did a more than 25 year stint at Burson and its predecessor firms, has joined Brunswick Group as a partner in London.
Amy Edgy has joined Teneo as senior managing director and head of restructuring communications in its PR unit.
GCI Health brings on Eric Helgesen, who led digital transition and enterprise platform development at Weber Shandwick, as EVP, head of AI and innovation... Stanton Communications appoints Je’Coven Norwood as account director and Rida Dhanani as an account executive... Netflix hires the Walt Disney Company’s Naomi Bulochnikov-Paul as VP of television series communications... Abry Partners, a Boston-based private equity firm, names Yusef Kassim as head of capital strategy and investor relations.
Former Racepoint Global president Bob Osmond has moved to Clarity Global, where he will be managing partner, North America.
Jennifer Bett Communications names Kara Kamenec VP of affiliate and influencer marketing... Mark Allen & Co. brings on Isaac Benjamin as VP and Stacey Richman as account director, both based in the firm’s New York office... Mark43, a cloud-native public safety operations platform, appoints Alison Durant as CMO.
