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Coyne Public Relations has been named agency of record by Firehouse Subs and the Firehouse Subs Public Safety Foundation. Coyne will provide Firehouse with public relations and crisis communications support. Founded by two former firefighter brothers in 1994, Firehouse Subs has more than 1,180 restaurants in 45 states, Puerto Rico, Canada and non-traditional locations across a family of more than 525 small business owners. The brand’s charitable arm, Firehouse Subs Public Safety Foundation has granted more than $50 million to public safety organizations since it was founded in the aftermath of Hurricane Katrina. The Firehouse Subs brand and Foundation will join Coyne’s existing roster of clients in the restaurant space, which include Red Robin Gourmet Burgers and Brews and Hard Rock Cafe.
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Brandware has added auto marketing technology company LotLinx to its roster of clients in the automotive sector. Brandware will provide brand and content strategy as well as media relations for the Chicago-based company. Founded in 2012, LotLinx has developed what it calls the VIN Demand Platform, which employs patented data science and AI technologies to help dealers place-specific cars in front of specific buyers as well as provide meaningful data on ROI. LotLinx chairman and CEO says that Brandware’s “formula for producing results aligns with ours as a company: starting with data and insights to lead actionable strategies.” Headquartered in Atlanta, Brandware has additional teams in Los Angeles; Charleston, SC; Nashville, TN and Huntsville, AL.
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iMARS Communications will be providing comprehensive media relations and PR services for Zarubezhneft, a Russian oil company founded in 1967. The iMARS team will deal with information support for the company’s activities, including planning, initiating publications, processing incoming requests from the media, and preparing and editing materials, as well as providing information and analytical services. The contract will run for one 1 year. Zarubezhneft JSC represents state interests in the fuel and energy sector in the international arena. Its activities cover the entire spectrum of work in the oil and gas field.
Rubenstein Public Relations lands Wellgistics Health, a Tampa, FL based health IT company... CIIC PR is named agency of record for Drey Hotel and Terraces at The Drey, a travel and lifestyle destination located within mixed-use development The Village Dallas... quench, which focuses on the food and beverage sectors, gets AOR duties for Chicago's Home Run Inn Pizza, a nearly-80-year-old brand. 
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
