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Coyne Public Relations has been named agency of record by Firehouse Subs and the Firehouse Subs Public Safety Foundation. Coyne will provide Firehouse with public relations and crisis communications support. Founded by two former firefighter brothers in 1994, Firehouse Subs has more than 1,180 restaurants in 45 states, Puerto Rico, Canada and non-traditional locations across a family of more than 525 small business owners. The brand’s charitable arm, Firehouse Subs Public Safety Foundation has granted more than $50 million to public safety organizations since it was founded in the aftermath of Hurricane Katrina. The Firehouse Subs brand and Foundation will join Coyne’s existing roster of clients in the restaurant space, which include Red Robin Gourmet Burgers and Brews and Hard Rock Cafe.
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Brandware has added auto marketing technology company LotLinx to its roster of clients in the automotive sector. Brandware will provide brand and content strategy as well as media relations for the Chicago-based company. Founded in 2012, LotLinx has developed what it calls the VIN Demand Platform, which employs patented data science and AI technologies to help dealers place-specific cars in front of specific buyers as well as provide meaningful data on ROI. LotLinx chairman and CEO says that Brandware’s “formula for producing results aligns with ours as a company: starting with data and insights to lead actionable strategies.” Headquartered in Atlanta, Brandware has additional teams in Los Angeles; Charleston, SC; Nashville, TN and Huntsville, AL.
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iMARS Communications will be providing comprehensive media relations and PR services for Zarubezhneft, a Russian oil company founded in 1967. The iMARS team will deal with information support for the company’s activities, including planning, initiating publications, processing incoming requests from the media, and preparing and editing materials, as well as providing information and analytical services. The contract will run for one 1 year. Zarubezhneft JSC represents state interests in the fuel and energy sector in the international arena. Its activities cover the entire spectrum of work in the oil and gas field.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
Joe Smith, a brand consultancy that is part of Padilla, comes on board as brand partner for the Science Museum of Virginia... Christie & Co is named agency of record for the LASCO Lightning Weeder, which uses an electric discharge system to facilitate weed control while ensuring zero damage to crops... Merlot Marketing lands American Outdoor Grill, a division of RH Peterson and manufacturer of outdoor cooking appliances.
Trevelino/Keller adds Kreate, the designer, manufacturer and distributor of HDX and Husky storage products, to its client roster... Elle Communications, a subsidiary of Dolphin Entertainment, is named agency of record for NET Recovery, makers of an FDA-cleared neurostimulation device designed to reduce opioid and stimulant use... JOTO PR Disruptors signs up to help raise public awareness of Wisner Baum, a Los Angeles-based plaintiff law firm that has taken on companies in the pharmaceutical and environmental sectors, as well handling product liability litigation.
Gateway Group gets investor relations duties for Genasys, a company offering a comprehensive portfolio of preparedness, response, and analytics software and hardware systems... Stone Junction lands Precision Micro, a photochemical etching company, to help raise its visibility in industrial markets... PhillComm Global is named agency of record for futurist Matt Maher and his firm, M7 Innovations.
