Coyne Public Relations has been named agency of record by Firehouse Subs and the Firehouse Subs Public Safety Foundation. Coyne will provide Firehouse with public relations and crisis communications support. Founded by two former firefighter brothers in 1994, Firehouse Subs has more than 1,180 restaurants in 45 states, Puerto Rico, Canada and non-traditional locations across a family of more than 525 small business owners. The brand’s charitable arm, Firehouse Subs Public Safety Foundation has granted more than $50 million to public safety organizations since it was founded in the aftermath of Hurricane Katrina. The Firehouse Subs brand and Foundation will join Coyne’s existing roster of clients in the restaurant space, which include Red Robin Gourmet Burgers and Brews and Hard Rock Cafe.


Brandware has added auto marketing technology company LotLinx to its roster of clients in the automotive sector. Brandware will provide brand and content strategy as well as media relations for the Chicago-based company. Founded in 2012, LotLinx has developed what it calls the VIN Demand Platform, which employs patented data science and AI technologies to help dealers place-specific cars in front of specific buyers as well as provide meaningful data on ROI. LotLinx chairman and CEO says that Brandware’s “formula for producing results aligns with ours as a company: starting with data and insights to lead actionable strategies.” Headquartered in Atlanta, Brandware has additional teams in Los Angeles; Charleston, SC; Nashville, TN and Huntsville, AL.


iMARS Communications will be providing comprehensive media relations and PR services for Zarubezhneft, a Russian oil company founded in 1967. The iMARS team will deal with information support for the company’s activities, including planning, initiating publications, processing incoming requests from the media, and preparing and editing materials, as well as providing information and analytical services. The contract will run for one 1 year. Zarubezhneft JSC represents state interests in the fuel and energy sector in the international arena. Its activities cover the entire spectrum of work in the oil and gas field.