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Rogers & Cowan PMK is partnering with One GS Media, the new for-profit subsidiary of Girl Scouts USA, on the launch of its new media brand and online platform CircleAround. R&CPMK will provide comprehensive brand conceptualization, strategy, content creation, communications, launch and execution support to create and amplify opportunities for CircleAround and OGSM. In addition, the agency will collaborate with One GS Media on revenue-generating sponsorship and partnership opportunities for the new website. Launching in July, CircleAround will feature content tailored for women with specific messages of commonality, positivity and inclusivity. Subjects the platform will cover include wellness, work, money, parenting, relationships and news. Verizon Business and Shutterstock will serve as founding partners of CircleAround. Formal partnership details will be released in the coming days, with additional media and signature partners set to be announced in the coming weeks.
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French/West/Vaughan has been selected as agency of record for Nutramax Laboratories Consumer Care’s Avmacol nutritional supplements. FWV will work alongside the Avmacol marketing team in Lancaster, SC, raising brand awareness and educating the public about clinical studies of the product’s effects through public relations, creative, paid media and social media strategy and execution. Avmacol supports the production of sulforaphane, a phytochemical that turns on genes, resulting in what the company says are powerful health benefits. FWV has already kicked off work on behalf of the Avmacol brand.
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KMR Communications has added Riverchase Dermatology, Perfect Image and Dr. Durga Posina to its client roster. For Riverchase Dermatology, one of Florida’s largest dermatology practices, KMR will work to position the practice’s doctors as key opinion leaders. Nevada-based skincare company Perfect Image has enlisted KMR to undertake outreach to beauty media and influencers, presenting the company as an industry disruptor. KMR will work to position Dr. Durga Posina as an internist with a focus on beauty. Posina is starting up a website, and she also plans to launch a hand sanitizer and a lip balm.
Gateway Group gets investor relations duties for Genasys, a company offering a comprehensive portfolio of preparedness, response, and analytics software and hardware systems... Stone Junction lands Precision Micro, a photochemical etching company, to help raise its visibility in industrial markets... PhillComm Global is named agency of record for futurist Matt Maher and his firm, M7 Innovations.
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
