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Rogers & Cowan PMK is partnering with One GS Media, the new for-profit subsidiary of Girl Scouts USA, on the launch of its new media brand and online platform CircleAround. R&CPMK will provide comprehensive brand conceptualization, strategy, content creation, communications, launch and execution support to create and amplify opportunities for CircleAround and OGSM. In addition, the agency will collaborate with One GS Media on revenue-generating sponsorship and partnership opportunities for the new website. Launching in July, CircleAround will feature content tailored for women with specific messages of commonality, positivity and inclusivity. Subjects the platform will cover include wellness, work, money, parenting, relationships and news. Verizon Business and Shutterstock will serve as founding partners of CircleAround. Formal partnership details will be released in the coming days, with additional media and signature partners set to be announced in the coming weeks.
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French/West/Vaughan has been selected as agency of record for Nutramax Laboratories Consumer Care’s Avmacol nutritional supplements. FWV will work alongside the Avmacol marketing team in Lancaster, SC, raising brand awareness and educating the public about clinical studies of the product’s effects through public relations, creative, paid media and social media strategy and execution. Avmacol supports the production of sulforaphane, a phytochemical that turns on genes, resulting in what the company says are powerful health benefits. FWV has already kicked off work on behalf of the Avmacol brand.
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KMR Communications has added Riverchase Dermatology, Perfect Image and Dr. Durga Posina to its client roster. For Riverchase Dermatology, one of Florida’s largest dermatology practices, KMR will work to position the practice’s doctors as key opinion leaders. Nevada-based skincare company Perfect Image has enlisted KMR to undertake outreach to beauty media and influencers, presenting the company as an industry disruptor. KMR will work to position Dr. Durga Posina as an internist with a focus on beauty. Posina is starting up a website, and she also plans to launch a hand sanitizer and a lip balm.
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
Nickerson lands Sport Fishing Championship, a competitive saltwater fishing league... French/West/Vaughan is retained as agency-of-record for Los Angeles-based hardtech learning & development expert Matt Gjertsen.... CIIC PR picks up The Resorts Companies, timeshare, resort management and real estate organization headquartered in Massanutten, VA.
Stagwell signs on as lead creative partner for IBM. Stagwell’s Code and Theory and Anomaly units will work alongside IBM, helping to evolve its “Let’s Create Smarter Business” campaign... Campstories is named PR firm for the National Forest Foundation... RG2 Communications lands the Dexter Hotel, a 29-key boutique property that opened on May 19 in Elk Rapids, Michigan.
