Ketchum has integrated its Brussels operation with Porter Novelli Brussels, effective immediately. Both firms are part of Omnicom Public Relations Group. The combined business will work with clients in such sectors as healthcare, food and agriculture, chemicals and petrochemicals, FMCG and consumer products, retail, technology, construction and financial services. It will continue to operate under both the Ketchum and Porter Novelli brands. Ketchum Brussels managing director Peter Otten will lead the combined business as managing director. Luc Michiels, currently acting managing director of Porter Novelli Brussels, will serve as the financial director of the new joint operation. "Ketchum and Porter Novelli have true complementary capabilities, and this integration will significantly increase the breadth and scale of service offerings for our local Belgian and multinational clients," said Ketchum president of Europe Mark Hume.
MMGY is collaborating with Expedia Group Media Solutions, Sojern and ADARA to create a unifying campaign that maintains a consumer presence for the travel industry and aims to inspire people to travel again. Called “Where Can Travel Take You,” the digital campaign will run through July. It is being delivered through media that are currently drawing larger audiences, such as connected TV, video and social platforms. The spots drive consumers to a landing page experience on Expedia, www.traveltakesus.com, where they can start planning their next getaway. “This co-op campaign utilizes the very best data and targeting capabilities to find consumers in the right markets with a high affinity for travel and, more importantly, the intent to travel," said MMGY senior vice president of media strategy Jessica Schultz.
Abel Communications has launched the Boost Bmore Project, an initiative that will provide Baltimore small businesses, nonprofits, restaurants, start-ups and entrepreneurs with pro-bono communications consulting. Organizations with 50 or less full-time employees based in Greater Baltimore are eligible and encouraged to apply from now through July 8. Selected businesses will receive communications counsel that includes a one-hour strategy session, an internal Innovation Lab that will focus on brainstorming how to solve a business or marketing challenge, a Boost Analysis with ideas and recommendations, and an invite-only PR 101 workshop. “Right now, in the face of the pandemic and at a pivotal time for justice, we recognize many of our friends and neighbors could use a boost. We are launching the Boost Bmore Project to give back to the community we call home,” said Abel Communications CEO and founder Greg Abel.
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