Ketchum CEO Barri Rafferty is joining Wells Fargo & Co. next month to head the corporate communications department of the San Francisco-based bank. She'll report to Bill Daley, vice chairman of PA.
He praised Rafferty as “a strategic and collaborative leader with deep experience in communications strategy, change management, brand marketing, and business transformation."
Rafferty, a 25-year Ketchum veteran took the helm of the Omnicom unit on Jan. 1, 2018, succeeding Rob Flaherty.
In making that announcement, Ketchum said Rafferty was the first woman to lead a top 5 PR firm.
She is a founding member of Omniwomen — an initiative to increase the number, seniority, and influence of women in leadership roles.
Mike Doyle, North America president, is replacing Rafferty as Ketchum CEO. The firm has been cutting staff and reducing executive pay to deal with the COVID-19 pandemic.