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The Italian Tourist Board has hired Finn Partners in London to lure travellers from the UK as the country opens up to visitors.
Effective June 3, Italy said Brits could travel there without the need to quarantine.
"The tourism industry is one of Italy’s key economy drivers so it is with utmost importance that we open for business as soon as it is safe to do so," Flavio Zappacosta, ITB's manager for UK and Ireland, told the Manchester Evening News.
The Finn Partners push will include trade representation, digital media and a dedicated influencer strategy to generate buzz about Italy as the country recovers from the COVID-19 pandemic.
Zappacosta expects Finn Partners will provide a holistic approach to destination marketing and ensure that "we are prepared and ready to invite British travellers back once it’s safe to travel again.”
Weber Shandwick is providing PR and marketing communications services to the Moroccan National Tourist Office in New York.
Finn Partners has filed its six-month contract with the Bahamas Ministry of Tourism, Investments & Aviation, which is worth $240K.
Weber Shandwick wrapped up its work for the Ministry of Bahamas at the end of 2023.
The Aruba Tourism Authority is boosting its budget 29.4 percent to $2.2M at Zeno Group, according to its 2024 contract, effective Jan. 1.
As inflation continues to impact spending, consumers are revisiting their list of what they’re willing to spend more of their money on. Luckily for those in the travel industry, experiences seem to be trending up on the “splurge” list. 
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