Thor Valdmanis, who was senior VP for strategic initiatives & relationships at News Corp.'s Dow Jones unit, has joined Veritone as senior VP-corporate communications.
He is expected to help the Costa Mesa, CA-based artificial intelligence company create a "unified vision" as it moves into new markets in the US, Europe and Asia.
At Dow Jones, publisher of The Wall Street Journal, Valdmanis led branding relationship and cemented ties with its top 250 global clients.
At Veritone, he reports to CEO Chad Steelberg, who co-founded the company with his brother, Ryan.
Prior to Dow Jones, Valdmanis was at FTI Consulting, where he was managing director for strategic communications.
Earlier, he headed North America for London-based Lloyd's insurance/reinsurance market, handing the aftermath of Hurricane Katrina and New York attorney general investigations of the company.