Feintuch Communications has been selected to implement a strategic communications campaign in the United States and Canada for Nexans, which provides customers with advanced cable technologies for power and data transmission. Feintuch will work with Nexans’ North American headquarters in Markham, Ontario, Canada in support of business groups in the U.S and Canada, as well as executing a broad range of corporate media relations and thought leadership initiatives. The agency’s Nexans team will be led by president Henry Feintuch and supported by senior managing director Rick Anderson and senior account director Doug Wright. Collectively, the team has supported such technology, energy, manufacturing and infrastructure organizations as HDMI Licensing Administrator, Leclanché, NCR and International Paper. Headquartered in Paris, Nexans employs nearly 26,000 people with an industrial footprint in 34 countries and commercial activities worldwide.
Carolyn Izzo Integrated Communications has been named agency of record for Florida Wine Academy, which offers programs in wine, spirits and sake education. CIIC will work to generate brand awareness for the organization, positioning it as a leader in the wine & spirits industry through content development, media and influencer relations, partnerships and social media. The academy is an approved program provider for WSET (Wine Spirits & Education Trust), the Wine Scholar Guild, and the Sake Sommelier Association. It also owns and operates digital wine shop 305 Wines, and manages the VinoSummit conference and Miami Champagne Week.
Caliber Corporate Advisers has been named agency of record for Engage People, a global technology provider that allows consumers to pay for items or experiences using loyalty points. Caliber will work with the Toronto-headquartered company to increase awareness of its technology, which converts loyalty points to fiat currency, enabling consumers to pay with points as easily as they’d pay with a debit or credit card during the online checkout process. Engage People also focuses on helping financial institutions maximize the value of their loyalty programs. “The team at Caliber really understands the banking and payments space, as well as how our company is taking a leading approach to demonstrating the value of loyalty points as currency,” said Engage People CTO Len Covello.
R&J Strategic Communications has been selected as public relations agency of record by Larken Associates, a family-owned and operated real estate firm based in Branchburg, NJ. The agency will work to boost Larken’s market position by increasing brand recognition and awareness, enhancing their digital presence and fostering engagement among target audiences to drive qualified leads. Larken Associates manages over 800 commercial tenants across three million square feet of office, industrial, retail and mixed-use properties throughout the northeast.