Ecolab, provider of sanitization and disinfection services, has hired WPP to promote how companies that use its services can position themselves as the gold standard of cleanliness as economies reopen in the post-COVID-19 era.

Serving the food, healthcare, hospitality and industrial markets, the St. Paul-based company has just introduced the Ecolab science certified program.

Combining advanced chemistry, public health training and audit verification, the program launched following research that found consumers feel safer when hotels and restaurants raise cleaning protocols to include hospital-grade disinfectants and third-party audits.

"Ecolab’s science-backed solutions, tailored by industry and location, are needed now more than ever, and WPP is perfectly equipped to help us get the word out," said Ecolab CEO Doug Baker.

WPP's Ecolab team includes Hill+Knowlton Strategies, Landor and Wavemaker.