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Ecolab, provider of sanitization and disinfection services, has hired WPP to promote how companies that use its services can position themselves as the gold standard of cleanliness as economies reopen in the post-COVID-19 era.
Serving the food, healthcare, hospitality and industrial markets, the St. Paul-based company has just introduced the Ecolab science certified program.
Combining advanced chemistry, public health training and audit verification, the program launched following research that found consumers feel safer when hotels and restaurants raise cleaning protocols to include hospital-grade disinfectants and third-party audits.
"Ecolab’s science-backed solutions, tailored by industry and location, are needed now more than ever, and WPP is perfectly equipped to help us get the word out," said Ecolab CEO Doug Baker.
WPP's Ecolab team includes Hill+Knowlton Strategies, Landor and Wavemaker.
Business leaders will face challenges in the upcoming year, some of which will come as a complete surprise, or beyond anyone's imagination.
Teneo has hired Philipp Grontzki, who is a 20-year veteran of corporate communications and financial journalism, as a managing director in its strategy and communications group.
Rowan Benecke, who co-founded Zeno Group and helmed Burson-Marsteller's tech practice, has joined McKinsey & Co as director of communications for North America.
BCW has named Golin's Matt Coldagelli EVP and leader of its corporate affairs practice in Chicago.
Abby Bailey, who headed corporate communications for Fedex in its Middle East, India and Africa region, has joined Teneo as managing director in Dubai.
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