ROKK Solutions, a bipartisan public affairs firm, has brought on Rachel Winer as senior vice president of digital. Winer comes to ROKK from Ketchum, where she served as vice president, digital paid media. She has provided digital and paid media strategy, management and counsel for clients including Adapt Pharma, Anthem, Capital One Auto Finance, Consumer Technology Association, Fidelity, Takeda, and Target. “Rachel is the perfect fit for our team as our offerings evolve and we build on our efforts to deliver impactful digital campaigns for our clients,” said ROKK Solutions partner Ron Bonjean.
OpsCompass, which has developed a software-as-a-service product that boosts security across various cloud-based platforms, has hired Jeff Stender as director of marketing. Stender comes to the company from Accenture, where he was senior manager, digital marketing. At OpsCompass, he will focus on driving lead generation, implementing integrated marketing and communications strategies, and developing OpsCompass’ online presence and digital ecosystem. “With Jeff’s strong background in digital marketing, social media, and cross-channel campaign development, we know he’s the right fit to drive marketing results and fuel our growth,” said OpsCompasss vice president, corporate development Scott Griffith.
Beebe Healthcare has promoted Christina Deidesheimer to vice president of communications and outreach, and chief communications officer. Deidesheimer, who has been with Beebe since 2017, was previously director, marketing communications and referral development. Her previous positions include directpr, marketing & business development at LifePoint Health and director, marketing communications & public relations at Capella Healthcare. In her new role, Deidesheimer’s responsibilities will include leading the development of communications and outreach strategies for stakeholders across multiple platforms within the Beebe Healthcare system.