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5W Public Relations has been appointed agency of record for foodservice industry platform, Dragontail. 5WPR will work with Dragtontail to raise awareness for the platform through earned media, thought leadership, speaking opportunities and award submissions. Dragontail has developed a patent-pending optimization algorithm, known as the Algo, which optimizes the food delivery process from preparation to delivery. The company says this results in improved restaurant operations, reduced labor costs, enhanced customer service and better food quality, as well as allowing management to view reporting and metrics. Dragontail Systems products are installed in approximately 2,500 stores in Canada, Australia, Asia and Europe, and are now being introduced in the US.
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Manifest New York has been selected as agency of record for ecoATM Gazelle, a company that allows consumers to receive payment for phones, smartphones and tablets at one of over 4,400 ecoATM kiosks across the U.S. or online through Gazelle.com. Manifest will be responsible for running ecoATM Gazelle’s press office, overseeing thought leadership for its senior executive team as well as conceptualizing and implementing creative campaigns within North America. Manifest and ecoATM’s first collaboration was A Good Call, a pop-up that invited New Yorkers to bring in old smartphones which would go directly to girls in underserved communities around the world and provide them with the technology to access a “digital classroom.” Since launching in 2008, ecoATM Gazelle has upcycled more than 25 million phones and tablets.
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iMARS Communications has been selected to create a communication strategy and provide comprehensive media relations and PR services for Promsvyazbank, one of the ten largest Russian banks. iMARS will provide information support for the company’s activities, including planning, initiating publications and processing incoming requests from the media. Promsvyazbank says its services are used by 2.5 million individuals and over 200,000 legal entities, including more than 10,000 corporate clients. Headquartered in Moscow, iMARS also has a subsidiary in Beijing, and a network of international partners.
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
