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5W Public Relations has been appointed agency of record for foodservice industry platform, Dragontail. 5WPR will work with Dragtontail to raise awareness for the platform through earned media, thought leadership, speaking opportunities and award submissions. Dragontail has developed a patent-pending optimization algorithm, known as the Algo, which optimizes the food delivery process from preparation to delivery. The company says this results in improved restaurant operations, reduced labor costs, enhanced customer service and better food quality, as well as allowing management to view reporting and metrics. Dragontail Systems products are installed in approximately 2,500 stores in Canada, Australia, Asia and Europe, and are now being introduced in the US.
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Manifest New York has been selected as agency of record for ecoATM Gazelle, a company that allows consumers to receive payment for phones, smartphones and tablets at one of over 4,400 ecoATM kiosks across the U.S. or online through Gazelle.com. Manifest will be responsible for running ecoATM Gazelle’s press office, overseeing thought leadership for its senior executive team as well as conceptualizing and implementing creative campaigns within North America. Manifest and ecoATM’s first collaboration was A Good Call, a pop-up that invited New Yorkers to bring in old smartphones which would go directly to girls in underserved communities around the world and provide them with the technology to access a “digital classroom.” Since launching in 2008, ecoATM Gazelle has upcycled more than 25 million phones and tablets.
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iMARS Communications has been selected to create a communication strategy and provide comprehensive media relations and PR services for Promsvyazbank, one of the ten largest Russian banks. iMARS will provide information support for the company’s activities, including planning, initiating publications and processing incoming requests from the media. Promsvyazbank says its services are used by 2.5 million individuals and over 200,000 legal entities, including more than 10,000 corporate clients. Headquartered in Moscow, iMARS also has a subsidiary in Beijing, and a network of international partners.
Velocitas, a Miami-based agency, picks up US AOR duties for Flam, a deep-tech startup pioneering AI-native content... Broadhead drives PR for Stoughton Trailers, No. 5 manufacturer of semi-truck trailers in North America... Laura Davidson Public Relations, wins PR work from Anthology of Athens, an 18-room boutique hotel in Greece.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
