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5W Public Relations has been appointed agency of record for foodservice industry platform, Dragontail. 5WPR will work with Dragtontail to raise awareness for the platform through earned media, thought leadership, speaking opportunities and award submissions. Dragontail has developed a patent-pending optimization algorithm, known as the Algo, which optimizes the food delivery process from preparation to delivery. The company says this results in improved restaurant operations, reduced labor costs, enhanced customer service and better food quality, as well as allowing management to view reporting and metrics. Dragontail Systems products are installed in approximately 2,500 stores in Canada, Australia, Asia and Europe, and are now being introduced in the US.
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Manifest New York has been selected as agency of record for ecoATM Gazelle, a company that allows consumers to receive payment for phones, smartphones and tablets at one of over 4,400 ecoATM kiosks across the U.S. or online through Gazelle.com. Manifest will be responsible for running ecoATM Gazelle’s press office, overseeing thought leadership for its senior executive team as well as conceptualizing and implementing creative campaigns within North America. Manifest and ecoATM’s first collaboration was A Good Call, a pop-up that invited New Yorkers to bring in old smartphones which would go directly to girls in underserved communities around the world and provide them with the technology to access a “digital classroom.” Since launching in 2008, ecoATM Gazelle has upcycled more than 25 million phones and tablets.
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iMARS Communications has been selected to create a communication strategy and provide comprehensive media relations and PR services for Promsvyazbank, one of the ten largest Russian banks. iMARS will provide information support for the company’s activities, including planning, initiating publications and processing incoming requests from the media. Promsvyazbank says its services are used by 2.5 million individuals and over 200,000 legal entities, including more than 10,000 corporate clients. Headquartered in Moscow, iMARS also has a subsidiary in Beijing, and a network of international partners.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
Rubenstein Public Relations works to burnish the legacy of Manhattan’s Riverside Memorial Chapel as a 
