North 6th Agency has been named agency of record for Lunchbox, an all-in-one restaurant ordering suite that includes web and app ordering, self-order kiosks, phone-to-table, loyalty programs and catering systems. N6A will support Lunchbox with corporate communications, external media and marketing initiatives to drive drive brand awareness and help the company reach its capital raise goals. Lunchbox is fully integrated with such platforms as Toast, Brink, Revel, Facebook, Google and Square. “It’s a critical time for restaurants across the country, and we want to make sure that Lunchbox is there to help restaurants recover and scale,” said Lunchbox founder and CEO Nabeel Alamgir.
Brandware has added online vehicle auction service EBlock to its client roster. Brandware will provide the company with communications services through trade, industry and automotive-technology publications as well as thought leadership to lead brand and content strategy. Founded in 2016, EBlock aims to reduce the effort it takes for dealers to buy and sell inventory, and says it is the only platform powering the dealer-to-dealer space for independent auctions across the US. “With their extensive experience and expertise in the auto industry, we feel we are with the right agency partner to help us carry out our expansion across North America,” said EBlock president and CEO Jason McClenahan.
Powerhouse Communications has been hired by WaBa Grill to lead public relations, influencer and social media programs for the growing fast casual chain. Powerhouse will be responsible for implementing campaigns to engage consumers and prospective franchise partners. WaBa Grill currently operates at nearly 200 locations in California and Arizona and has plans for significant sustained growth across the west coast. The chain specializes in dining options that feature protein, healthy grains and fresh vegetables and are prepared to order on a flame grill. “Powerhouse came highly recommended due to their creative approach to PR and proven track record of generating impactful results for restaurant franchises,” said WaBa Grill VP marketing & technology Mark Finnegan.
The Abbi Agency, an integrated marketing agency headquartered in Reno, NV, has been named agency of record for Visit Placer. Placer is a 1,400-square mile area in Northern California encompassing such cities as Olympic Valley, Foresthill, Auburn and Roseville. The Abbi Agency will handle integrated digital and traditional marketing channels and public relations for Visit Placer, focusing on its new “Life at Its Peak” campaign. The agency's portfolio of tourism marketing clients in California also includes Visit Carmel, North Lake Tahoe, Explore Murrieta and Goleta.