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Microsoft today announced it is closing its 83 retail stores, abandoning its plan to mimic Apple's successful strategy. They have been closed since March due to COVID-19.
The company, which will take a $450M charge for the shutdown, said retail staffers would shift to corporate sites to handle customer sales, support and training.
“We are grateful to our Microsoft Store customers and we look forward to continuing to serve them online and with our retail sales team at Microsoft corporate locations, David Porter, Microsoft VP, said in a statement.
Microsoft said its digital storefronts on Microsoft.com, Xbox and Windows reach more than 1.2B people each month.
WE Communications handles PR for Microsoft.
Established through a founding gift from 2025 Page Hall of Fame inductee and former Weber Shandwick Global CEO Andy Polansky, the fund is meant to serve as a catalyst for empowering future senior communications leaders as well as increasing the diversity in the chief communications officer pipeline.
Some well-honed communications strategies typically deployed in an activist situation must be set aside when the activist is also the founder of the company. Such situations require a more tailored response: one that respects the founder’s credibility without conceding the company’s future, addresses shareholders’ financial interests while acknowledging questions of legacy, and anticipates that the fight may be as personal and persistent as it is strategic.
Molly Fogarty, who rose to head of corporate affairs & sustainability at Nestle during a nearly 23-year stint, will join Brunswick Group as a partner in DC on Sept. 14.
Senior leaders have been exiting newly combined agencies since the wave of integrations started—the kind of departures that don't always make headlines but show up in who's running client accounts six months later.
Why CEO visibility is no longer optional as a communications tactic.
