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Microsoft today announced it is closing its 83 retail stores, abandoning its plan to mimic Apple's successful strategy. They have been closed since March due to COVID-19.
The company, which will take a $450M charge for the shutdown, said retail staffers would shift to corporate sites to handle customer sales, support and training.
“We are grateful to our Microsoft Store customers and we look forward to continuing to serve them online and with our retail sales team at Microsoft corporate locations, David Porter, Microsoft VP, said in a statement.
Microsoft said its digital storefronts on Microsoft.com, Xbox and Windows reach more than 1.2B people each month.
WE Communications handles PR for Microsoft.
Business leaders will face challenges in the upcoming year, some of which will come as a complete surprise, or beyond anyone's imagination.
Teneo has hired Philipp Grontzki, who is a 20-year veteran of corporate communications and financial journalism, as a managing director in its strategy and communications group.
Rowan Benecke, who co-founded Zeno Group and helmed Burson-Marsteller's tech practice, has joined McKinsey & Co as director of communications for North America.
BCW has named Golin's Matt Coldagelli EVP and leader of its corporate affairs practice in Chicago.
Abby Bailey, who headed corporate communications for Fedex in its Middle East, India and Africa region, has joined Teneo as managing director in Dubai.
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