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The Intiative Group has been formed by a group of publicists who formerly worked for BWR Public Relations. Partners in the firm include Cindy Guagenti, Paulette Kam, Gary Mantoosh, Christina Papadopoulos, Lisa Perkins, Jamie Skinner and Alex Spieller. A statement from the new firm said that it would “honor the legacy of BWR while returning back to its roots as an innovative independent public relations company.” The Initiative Group will also offer such digital services as social media risk assessment diagnostics and reputation management. The Initiative Group’s client roster will include Connie Britton, Drew Carey, Regina Hall, Matt LeBlanc, Mario Lopez and Joe Manganiello. BWR was merged into parent company Burson Cohn & Wolf in May, with the company citing the impact of COVID-19 as a factor in the decision. BWR co-founder Nanci Ryder passed away from ALS on June 11.
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Global tech PR specialist network the With Global Alliance has brought on five new members: FirstCom Comunicação in Brazil, VinciPR in Russia, Frau Wenk in DACH (Germany, Austria and Switzerland), GinjaNinjaPR in South Africa and DOK30 in Benelux. With these new members on board, the With Global Alliance now represents clients in 26 countries. The alliance says that the new members give it deeper experience in tech verticals including medtech, telco and retail tech. They also provide such services as personal branding, account-based marketing and financial communications. The new members come on board as the alliance launches an initiative, The Global Gathering, for colleagues of every level in each market to connect with their peers.
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Vladimir Jones has established a scholarship honoring Jim and Nechie Hall, who founded the agency in 1970. The Jim and Nechie Hall Scholarship will provide full tuition at Denver Ad School to a student who otherwise wouldn’t be able to attend. Nechie Hall and current Vladimir Jones CEO Meredith Vaughan will collaborate with DAD leaders to help select the student who receives the scholarship. Over a 14-month period, DAD students receive specialized training in their chosen discipline from active industry professionals and participate in campaign classes to apply their learnings to real-life ideas and brands. “With this scholarship, we want to provide an opportunity for a person from any background to enter this industry and thrive. We don’t want debt, fear of not fitting in, or lack of industry experience to hold anyone back,” said Vaughan.
Walker Sands acquires RevPartners, a revenue operations (RevOps) and GTM engineering firm... FoodMix Marketing Communications, a B2B and B2C full-service food and beverage marketing agency, transitions its ownership to Sara Hagen and Nadine Baarstad... Dynasty Financial Partners launches Dynasty Consulting Group, which will focus on helping RIAs accelerate growth and create enterprise value.
KNB Communications acquires Roketto, a digital agency specializing in generative engine optimization, web design and development, digital advertising and inbound marketing strategy. The combined agency rebrands as Sōvyn... Krupp Agency, an independent New York shop, celebrates its 30th anniversary.... The Worldcom Public Relations Group adds CARRALSIERRA in Mexico City and We Are DNA in Bristol, UK.
The Motion Agency, a woman-owned marketing-services agency, acquires Chicago-based ad agency LKH&S, which has clients such as Hyundai, EmployCo, EvAI and Toggler... Method Communications, which has offices in New York, London and San Francisco, opens in Boston... IPREX adds Coral Communications (South Africa), PR Consultancy (Montenegro) SE2 (Denver) and Trium (Albania).
Kloss Creatives, which works with consumer packaged goods and wellness brands, rebrands to KALET... Everything Branding, which operates from offices in San Diego and Michigan, acquires Darlington Marketing Co... Onfolio Holdings launches SharePulse, an investor relations analytics and engagement platform, and Parlance, a managed communications service.
Fire on the Hill, and Fourth Day, along with its sister company Quatrième Jour, are merging... 5W publishes a study that says many long-time media heavy hitters are coming up short in terms of their AI influence... EducationDynamics, a higher education marketing and enrollment management company, acquires Net Natives... Mark Allen & Co. is launching an expanded thought leadership model with multiple activations at Cannes Lions 2026. 
