|Bozoma Saint John|
Netflix has hired marketing executive Bozoma Saint John for the role of chief marketing officer.
Saint John succeeds former CMO Jackie Lee-Joe, a BBC Studios and Skype alum who has left the top marketing role less than a year after joining the streaming service in July 2019.
Saint John joins Netflix from talent representation and management giant Endeavor, where she served as CMO since 2018. She was previously Uber’s chief brand officer, and prior to that, was head of global consumer marketing at Apple Music, which she joined in 2014.
Earlier in her career, Saint John was a senior marketing manager at Pepsi-Cola North America before being named Pepsi’s head of music and entertainment marketing.
“Bozoma Saint John is an exceptional marketer who understands how to drive conversations around popular culture better than almost anyone,” Netflix chief content officer Ted Sarandos said in a statement. “As we bring more great stories to our members around the world, she’ll define and lead our next exciting phase of creativity and connection with consumers.”