Berk Communications has signed musician, entrepreneur and activist Yo Gotti to its roster of athletes and personalities. As Gotti’s PR agency of record, Berk will work on his personal publicity, promoting his story to the public. In addition to releasing his own music, Gotti has collaborated with such artists as Kanye West, Nicki Minaj, Megan thee Stallion, J. Cole, Meek Mill and DJ Khaled. He is also the CEO of music label imprint CMG, the owner of Privé Restaurant in Memphis, an investor in esports organization FaZe Clan and a criminal justice reform advocate.
William Mills Agency has added Charlotte, N.C.-based digital banking platform Finzly to its client roster. The agency is tasked with promoting Finzly’s innovation and digital transformation in the areas of payments, online account opening, digital banking and international treasury management. Finzly says that it aims to free banks from their core and core-vendor limitations by creating an Appstore ecosystem that empowers banks to instantly and easily try new products and services. Finzly founder and CEO Booshan Rengachari says that the company is looking to WMA “to reach a broader audience that has, to date, been largely underserved in this capacity.”
Merlot Marketing has been named agency of record for privately-held real estate investment firm GPR Ventures. The agency will lead public relations efforts and provide marketing consultation in support of the firm's ventures and projects in the Greater Sacramento Region. Merlot Marketing will also publicize the company’s projects through social media news releases, wire distributions and trend articles targeted to key Sacramento trade and business media. GPR Ventures' portfolio includes 59 industrial and office buildings, totaling over 1.8 million square feet, and an additional 26 acres of land. GPR Ventures co-founder and managing principal Phil Rolla said that the agency’s “deep experience in elevating the presence and authority of their clients on a local and national level” was a key factor in its selection.