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| Yo Gotti |
Berk Communications has signed musician, entrepreneur and activist Yo Gotti to its roster of athletes and personalities. As Gotti’s PR agency of record, Berk will work on his personal publicity, promoting his story to the public. In addition to releasing his own music, Gotti has collaborated with such artists as Kanye West, Nicki Minaj, Megan thee Stallion, J. Cole, Meek Mill and DJ Khaled. He is also the CEO of music label imprint CMG, the owner of Privé Restaurant in Memphis, an investor in esports organization FaZe Clan and a criminal justice reform advocate.
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William Mills Agency has added Charlotte, N.C.-based digital banking platform Finzly to its client roster. The agency is tasked with promoting Finzly’s innovation and digital transformation in the areas of payments, online account opening, digital banking and international treasury management. Finzly says that it aims to free banks from their core and core-vendor limitations by creating an Appstore ecosystem that empowers banks to instantly and easily try new products and services. Finzly founder and CEO Booshan Rengachari says that the company is looking to WMA “to reach a broader audience that has, to date, been largely underserved in this capacity.”
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Merlot Marketing has been named agency of record for privately-held real estate investment firm GPR Ventures. The agency will lead public relations efforts and provide marketing consultation in support of the firm's ventures and projects in the Greater Sacramento Region. Merlot Marketing will also publicize the company’s projects through social media news releases, wire distributions and trend articles targeted to key Sacramento trade and business media. GPR Ventures' portfolio includes 59 industrial and office buildings, totaling over 1.8 million square feet, and an additional 26 acres of land. GPR Ventures co-founder and managing principal Phil Rolla said that the agency’s “deep experience in elevating the presence and authority of their clients on a local and national level” was a key factor in its selection.
Violet PR picks up the Birmingham Business Alliance, the Alabama metro's lead economic development organization and chamber of commerce... Glodow Nead Communications comes on board as US agency of record for Wines of Georgia... Moroch gets AOL status for record for Leslie’s, Inc., a direct-to-consumer brand that markets pool and spa care products. 
Velocitas, a Miami-based agency, picks up US AOR duties for Flam, a deep-tech startup pioneering AI-native content... Broadhead drives PR for Stoughton Trailers, No. 5 manufacturer of semi-truck trailers in North America... Laura Davidson Public Relations, wins PR work from Anthology of Athens, an 18-room boutique hotel in Greece.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
