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| Yo Gotti |
Berk Communications has signed musician, entrepreneur and activist Yo Gotti to its roster of athletes and personalities. As Gotti’s PR agency of record, Berk will work on his personal publicity, promoting his story to the public. In addition to releasing his own music, Gotti has collaborated with such artists as Kanye West, Nicki Minaj, Megan thee Stallion, J. Cole, Meek Mill and DJ Khaled. He is also the CEO of music label imprint CMG, the owner of Privé Restaurant in Memphis, an investor in esports organization FaZe Clan and a criminal justice reform advocate.
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William Mills Agency has added Charlotte, N.C.-based digital banking platform Finzly to its client roster. The agency is tasked with promoting Finzly’s innovation and digital transformation in the areas of payments, online account opening, digital banking and international treasury management. Finzly says that it aims to free banks from their core and core-vendor limitations by creating an Appstore ecosystem that empowers banks to instantly and easily try new products and services. Finzly founder and CEO Booshan Rengachari says that the company is looking to WMA “to reach a broader audience that has, to date, been largely underserved in this capacity.”
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Merlot Marketing has been named agency of record for privately-held real estate investment firm GPR Ventures. The agency will lead public relations efforts and provide marketing consultation in support of the firm's ventures and projects in the Greater Sacramento Region. Merlot Marketing will also publicize the company’s projects through social media news releases, wire distributions and trend articles targeted to key Sacramento trade and business media. GPR Ventures' portfolio includes 59 industrial and office buildings, totaling over 1.8 million square feet, and an additional 26 acres of land. GPR Ventures co-founder and managing principal Phil Rolla said that the agency’s “deep experience in elevating the presence and authority of their clients on a local and national level” was a key factor in its selection.
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
