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| Sarah Shulman |
Buchwald, a talent agency that operates out of New York and Los Angeles, has brought on Sarah Shulman as director of corporate communications, a newly created role. Shulman comes to the agency from Verve, where she had served as head of corporate communications since 2017. She was previously with ICM Partners, where she was corporate communications manager. In her new post, Shulman will lead internal and external communications, media relations, special events, client publicity and strategic planning for the agency. “Sarah is a well-respected communications leader whose strategic thinking, creative instinct and dedicated work ethic will be an immense asset as we continue to shape our narrative,” said Buchwald West Coast co-heads Julia Buchwald and Ryan Martin in a joint statement.
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| David Reiter |
Idea Grove has named David Reiter VP of client development and partnerships, a newly created role. Reiter comes to Idea Grove from iluminere, a digital, social and mobile agency, where he served as director, client relationships. His previous positions include director, client services at marketing and advertising agency Reflect, and chief revenue officer and partner at Alive Digital. In his new role, Reiter will be responsible for advancing Idea Grove’s business development and partner growth, working closely with founder and CEO Scott Baradell and president and COO John Lacy. Reiter’s hire comes as the firm launches several new programs, including the Entrepreneurial Operating System, which focuses on six key components designed to strengthen the organization: vision, people, data, issues, traction and process.
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| Amy McGahan |
Dix & Eaton has named Amy McGahan to lead the firm’s media relations practice. McGahan, who joined the firm in 1997, was promoted to managing director in 2019. She assists organizations across various industries with setting strategy, developing messaging and conducting media outreach on national, regional and local levels. In her new position, McGahan will continue leading critical client engagements – often focused on change management, maximizing strategic opportunities or mitigating challenges – and will have expanded responsibilities in business development, stewarding firm leadership priorities and mentoring others. “Amy’s deep expertise and professionalism have always been valued by clients and colleagues and have become even more crucial during this extraordinary moment brought on by the novel coronavirus (COVID-19) pandemic,” said Dix & Eaton chief executive officer Chas Withers.
Stagwell has named Lena Petersen, a veteran of MediaLink, Starcom MediaVest and Leo Burnett, chief brand and communications officer.
Carrie Healey has joined the National Association of Broadcasters as VP communications. Most recently, she was program lead at Purple Strategies.
HAVAS Red names Adeena Fried EVP health & wellness, based in New York... Genius Sports Limited, a provider of real-time sports data, names Tony Marlow as CMO... Deerfield Group, which works with clients in the healthcare and life sciences sectors, promotes Bill Veltre to chief media officer... The Public Affairs Council brings on Monica Day as senior manager in its political affairs practice, Deanna Wisniewski as senior manager of communications and Sam Kasner as manager of events. 
Imre names Paulina De la Riva chief strategy officer. De la Riva joins the agency from Ogilvy Health, where she most recently served as EVP, strategy for North America... FNK IR, a strategic investor relations firm focused on smaller cap companies, brings on Greg McKinley as director, investor relations... Bear Icebox Communications, a Chicago-based firm, promotes Sean Wille to VP, strategy + operations... Abode Worldwide, a specialist firmthat works across hotels, short-term rentals and the wider serviced living sectors, appoints Kerry Wilson as chief operating officer.
Method Communications names Lexy King SVP to head up the agency’s new corporate communications specialist group... Five9, provider of the Intelligent CX Platform, appoints Jay Lee as chief marketing and growth officer... Sundial Media & Technology Group, which is the parent company of such brands as ESSENCE and Refinery29, appoints Amanda Butler as CMO.
