Buchwald, a talent agency that operates out of New York and Los Angeles, has brought on Sarah Shulman as director of corporate communications, a newly created role. Shulman comes to the agency from Verve, where she had served as head of corporate communications since 2017. She was previously with ICM Partners, where she was corporate communications manager. In her new post, Shulman will lead internal and external communications, media relations, special events, client publicity and strategic planning for the agency. “Sarah is a well-respected communications leader whose strategic thinking, creative instinct and dedicated work ethic will be an immense asset as we continue to shape our narrative,” said Buchwald West Coast co-heads Julia Buchwald and Ryan Martin in a joint statement.
Idea Grove has named David Reiter VP of client development and partnerships, a newly created role. Reiter comes to Idea Grove from iluminere, a digital, social and mobile agency, where he served as director, client relationships. His previous positions include director, client services at marketing and advertising agency Reflect, and chief revenue officer and partner at Alive Digital. In his new role, Reiter will be responsible for advancing Idea Grove’s business development and partner growth, working closely with founder and CEO Scott Baradell and president and COO John Lacy. Reiter’s hire comes as the firm launches several new programs, including the Entrepreneurial Operating System, which focuses on six key components designed to strengthen the organization: vision, people, data, issues, traction and process.
Dix & Eaton has named Amy McGahan to lead the firm’s media relations practice. McGahan, who joined the firm in 1997, was promoted to managing director in 2019. She assists organizations across various industries with setting strategy, developing messaging and conducting media outreach on national, regional and local levels. In her new position, McGahan will continue leading critical client engagements – often focused on change management, maximizing strategic opportunities or mitigating challenges – and will have expanded responsibilities in business development, stewarding firm leadership priorities and mentoring others. “Amy’s deep expertise and professionalism have always been valued by clients and colleagues and have become even more crucial during this extraordinary moment brought on by the novel coronavirus (COVID-19) pandemic,” said Dix & Eaton chief executive officer Chas Withers.