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BCW has agreed to handle PR in the US for Neom, the $500B mega-city that is the brainchild of Crown Prince Mohammed bin Salman in his bid to diversify the Kingdom's economy.
The WPP unit will tailor international press releases for the US market, distribute press releases, invite reporters to virtual press conferences and provide a daily report of Neom coverage.
BCW does not have a formal written contract with Neom Co.
It is acting under a commercial proposal for Neom prepared by ASDA’A BCW, which is based in Dubai, which called for a global seven-language communications campaign.
The proposal set forth a $1.1M push from April 29 through Oct. 6 for Neom. The US accounts for $475K of that effort.
Ruder Finn in June inked a $1.7M one-year contract to develop a website and social media campaign for Neom.
The Saudis also have Teneo working on Neom. It signed a six-month $840K contract in January to manage the communications department of Neom. That followed a $2.1M pact inked in 2019.
Impact Management Group, which is headed by Republican operative Terry Benham, works to build US support for Ukraine.
Rational 360 has ironed out its six-month $1.2M contract with Saudi Arabia’s Public Investment Fund to position it as a “sophisticated global investment fund.”
APCO has signed on to promote this month’s visit of Ahmed Al Khateeb, head of Saudi Arabia’s Ministry of Tourism, to the US.
The Dominican Republic’s Ministry of Tourism has signed on Montieth & Co. for strategic communications and media relations duties as chaos grips neighboring Haiti.
Edelman is negotiating a formal contract with the Bahamas for strategic communications on issues impacting its reputation abroad.
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