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BCW has agreed to handle PR in the US for Neom, the $500B mega-city that is the brainchild of Crown Prince Mohammed bin Salman in his bid to diversify the Kingdom's economy.
The WPP unit will tailor international press releases for the US market, distribute press releases, invite reporters to virtual press conferences and provide a daily report of Neom coverage.
BCW does not have a formal written contract with Neom Co.
It is acting under a commercial proposal for Neom prepared by ASDA’A BCW, which is based in Dubai, which called for a global seven-language communications campaign.
The proposal set forth a $1.1M push from April 29 through Oct. 6 for Neom. The US accounts for $475K of that effort.
Ruder Finn in June inked a $1.7M one-year contract to develop a website and social media campaign for Neom.
The Saudis also have Teneo working on Neom. It signed a six-month $840K contract in January to manage the communications department of Neom. That followed a $2.1M pact inked in 2019.
Moran Global Strategies has signed a six-month $240K agreement with Uganda to enhance its political and economic ties with the US.
APCO has signed on to provide strategic communications, media relations and stakeholder engagement to promote the culture of Uzbekistan.
Corcoran Partners has agreed to perform a “turnkey political communication, public relations, and strategic advisory campaign” on behalf of Abdullah Al-Lafi, Deputy President of the Libyan Presidential Council.
BGR Government Affairs is providing lobbying and PR services in the US for the Korea Nuclear Association for International Cooperation.
Florida’s Sniper Advertising Services has an oral agreement to provide digital and social media services for Israel.
