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BCW has agreed to handle PR in the US for Neom, the $500B mega-city that is the brainchild of Crown Prince Mohammed bin Salman in his bid to diversify the Kingdom's economy.
The WPP unit will tailor international press releases for the US market, distribute press releases, invite reporters to virtual press conferences and provide a daily report of Neom coverage.
BCW does not have a formal written contract with Neom Co.
It is acting under a commercial proposal for Neom prepared by ASDA’A BCW, which is based in Dubai, which called for a global seven-language communications campaign.
The proposal set forth a $1.1M push from April 29 through Oct. 6 for Neom. The US accounts for $475K of that effort.
Ruder Finn in June inked a $1.7M one-year contract to develop a website and social media campaign for Neom.
The Saudis also have Teneo working on Neom. It signed a six-month $840K contract in January to manage the communications department of Neom. That followed a $2.1M pact inked in 2019.
Bridges Partners is running an influencer campaign on behalf of Israel to promote the cultural interchange between it and the US.
San Diego’s Show Faith by Works is spreading pro-Israel messaging to Christian groups in the western US on behalf of the country’s Ministry of Foreign Affairs.
KNP Communications has lined up a contract to provide media training to members of Canada’s US embassy.
The firm of Donald Trump’s former campaign manager Brad Parscale has a four-month $6M agreement for strategic communications and media services in support of Havas Media’s engagement by Israel to develop a nationwide campaign in the US to combat antisemitism.
Imperium Strategies has signed the Government of Turkey as a client for government relations services.
