seven letter

Seven Letter and O’Neill & Associates have merged their strategic communications and marketing practices.

The move creates a combined entity of more than 40 staffers servicing healthcare, financial services, education, transportation, energy, housing and nonprofit categories under the SL brand.

Erik Smith and David Di Martino, founding partners of SL, are excited to “expand our expertise-driven business model and collaborate with the leaders of O’Neill & Assocs. to immediately multiply the work we do on behalf of our clients in media markets across the country.”

Thomas O’Neill, son of the late Speaker of the House Tip O’Neill, will become a founding partner of SL. His firm’s government relations practice will continue to operate, supported by the SL team.

Washington-based SL launched in 2006 as Blue Engine Message & Media. Following the 2018 acquisition of JDA Frontline, it rebranded as SL.

Since its 1991 start-up, O’Neill & Assocs. has emerged as a leading PA and communications in Boston and all of New England.