 |
Padilla is partnering with the New York Wine & Grape Foundation on a project intended to build on NYWGF’s recent rebrand and raise the profile of New York wines. The initiative will work to attract trade and consumer audiences by leveraging NYWGF’s Boldly, NY brand and promoting the diversity and excellence of New York wine regions and wineries. The partnership is focused on a launch strategy for the brand as well as devising a long-term marketing strategy through a two-year integrated marketing campaign. “Our efforts will ultimately bolster brand recognition for New York state wines on a global stage,” said NYWGF executive director Sam Filler.
 |
Matter Communications has entered into a multi-year agreement to serve as agency of record for healthcare technology company HMS. Matter will spearhead a comprehensive PR and media relations program focused on furthering HMS as an industry thought-leader and promoting its Health Ideas digital platform. The agency will also work to expand and enhance brand awareness of HMS’ payment accuracy solutions and its capabilities in emerging areas such as population health and patient engagement. HMS says that its technology, analytics and engagement solutions help healthcare organizations reduce costs and improve health outcomes, while also helping consumers lead healthier lives. “We chose Matter not only because they are uniquely qualified through their depth of healthcare experience and expertise, but also because of their creative and innovative approach to storytelling,” said HMS chief growth officer Maria Perrin.
 |
Bospar has been named public relations agency of record for Mendix, a Siemens business and leader in enterprise low-code, a technology that enables web developers of varied experience levels to create applications for web and mobile, using drag-and-drop components and model-driven logic through a graphic user interface. Mendix continues its relationships with its non-U.S. PR firm partners Harvard Engage! out of Germany and ItsaRep, a communications agency serving the Benelux region. In Bospar’s first week of engagement with Mendix, the agency secured a Reuters exclusive that prompted syndications in such outlets as the New York Times, Business Insider and the Financial Post.
 |
Brandstyle Communications has been named agency of record for clean wellness company OLIKA. Working in partnership with OLIKA’s existing agency, BCENE PR, Brandstyle will focus on targeting a Gen X audience, as well as employing broadcast media. The brand’s primary product is a hand sanitizer that it says uses the purest and most effective ingredients, with no harsh chemicals, dyes or artificial ingredients. Brandstyle, which works with B2B and B2C companies in the technology and consumer sectors, is headquartered in NYC with offices in Los Angeles and New Orleans.
Rosen Group to bolster media visibility of Kustom Entertainment, a live event production and ticketing technology company... LDPR lands AOR duties for Windjammer Landing Resort & Residences, a Caribbean resort set along the shores of Labrelotte Bay in St. Lucia... Vitamin, a Baltimore-based shop, picks up The Mood Center, a mental health practice specializing in neurotherapy treatments for depression and related conditions.
Orchestra is selected as US strategic public relations agency of record for the US Soccer Federation... SourceCode Communications comes on board as agency of record for golf game tracking platform Arccos Golf, the Official Game Tracker of the PGA TOUR... Cherish PR, part of The Wilful Group, is named PR agency in the UK for global tech and lifestyle accessories brand CASETiFY.
CIIC PR picks up PR duties for NUBA Travel, a luxury travel design company specializing in curated journeys around the world... Magrino PR gains AOR status for M Social New York Downtown, a hotel that opened in Lower Manhattan... RG2 Communications checks in at Hotel Milu Florence.
Red Lorry Yellow Lorry is named U.S. PR agency of record for Unibeam, which provides SIM-based authentication... MiiR, a Seattle-based lifestyle brand that produces premium drinkware, selects Colorado-based integrated marketing agency rygr to lead its public relations efforts... Rubenstein Public Relations signs on to work with Copper Intelligence, an exploration company advancing high-grade copper and cobalt assets in the Democratic Republic of Congo.
Day One Agency is named U.S. consumer PR and influencer agency for Häagen-Dazs... Jack Taylor picks up PR duties for Cumulus Coffee, a premium cold brew coffee brand... Junipr Public Relations wins Tree House Humane Society, which works to enhance the lives of companion animals... Feintuch Communications lands Park Place Technologies, IT infrastructure management outfit, as it partners with pro pickleball star Genie Bouchard on a TV and streaming commercial and social media series. 
