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Diffusion has been named agency of record for Advancing Women in Product, a non-profit dedicated to helping women and other underrepresented groups become product and technical leaders. The agency will provide media relations and briefing support for the organization, as well as a press playbook informing its future partnerships. Diffusion will also work to create a strong media profile for AWIP, with the goal of positioning it as an organization that goes beyond networking to provide skills-based workshops and executive-level mentorship programs. “With Diffusion volunteering their services to help build and amplify our voice, they’re further empowering us and our members to find a seat at the table and break through the glass ceiling,” said AWIP CEO and co-founder Nancy Wang.
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Walt & Company has been selected by Neocortix, a developer of virtual data center solutions, to manage the launch of the company’s mobile research initiative, which is aimed at creating new therapeutics and diagnostics to combat COVID-19. Walt & Company will be providing Neocortix with a range of communications services including leadership positioning, media and analyst relations, partner communications, and editorial services. The Neocortix Cloud Services Platform allows the unused capacity of individual mobile phones to be harnessed into a single, unified computational engine that can provide scientists with an advantage in deploying intricate research and predictive analytics across applications. “We selected Walt & Company to manage the announcement because of their expertise and impressive track record in successfully communicating important and complex technologies,” said Neocortix founder and CEO Lloyd Watts.
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5W Public Relations has been named PR agency of record for the reopening of the outdoor dining and entertainment spaces at Ravel Hotel, a boutique property in New York City. The hotel’s outdoor dining and entertainment spaces include the Profundo Pool, the newly opened Perivóli Greek garden rooftop restaurant, and The Penthouse, a restaurant, cocktail bar, and lounge. It also features a private COVID-19 testing center, in partnership with Vestibular Diagnostics PA (based in Rochelle Park, NJ) for all guests with a reservation, making the hotel the only hospitality company in New York City to provide COVID-19 testing for guests and staff.
Finn Partners will promote the Alzheimer's and Parkinson's Diseases and Related Disorders (AD/PD) international conference slated March 16-20 in Barcelona and online as a hybrid event.
Impact PR & Communications signs on to provide strategic communications and support for Hudson Valley Connected, a regional initiative expanding free technology assistance and digital literacy resources throughout the Valley... TURNER is named national PR partner for Travel Oregon... Rubenstein Public Relations is named AOR for workforce development organization America Works.
FINN Partners flies with Textron Aviation Inc., working on the company’s 2026 Special Olympics Airlift and other key initiatives... Archer is named lead strategy and North American PR firm by CASE Construction Equipment... NLG Communications signs on as strategic communications advisor for Metrolink, a commuter rail system in Southern California. 
Rubenstein Public Relations re-ups as agency of record for Doroni Aerospace, a provider of personal electric vertical takeoff and landing aircraft... Zapwater Communications is appointed US AOR for The Cliff Hotel Jamaica, a luxury destination resort in Negril’s West End... MZ Group lands strategic investor relations and financial communications program for Zefiro Methane Corp.
Ripley PR is named PR shop for HCSS, which provides construction management software for the heavy civil and infrastructure construction industry... Redpoint checks in at The Alfond Inn at Rollins College... RG2 Communications lands International Design, a curatorial platform bringing together collectible design, contemporary art and cultural experiences.
