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Diffusion has been named agency of record for Advancing Women in Product, a non-profit dedicated to helping women and other underrepresented groups become product and technical leaders. The agency will provide media relations and briefing support for the organization, as well as a press playbook informing its future partnerships. Diffusion will also work to create a strong media profile for AWIP, with the goal of positioning it as an organization that goes beyond networking to provide skills-based workshops and executive-level mentorship programs. “With Diffusion volunteering their services to help build and amplify our voice, they’re further empowering us and our members to find a seat at the table and break through the glass ceiling,” said AWIP CEO and co-founder Nancy Wang.
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Walt & Company has been selected by Neocortix, a developer of virtual data center solutions, to manage the launch of the company’s mobile research initiative, which is aimed at creating new therapeutics and diagnostics to combat COVID-19. Walt & Company will be providing Neocortix with a range of communications services including leadership positioning, media and analyst relations, partner communications, and editorial services. The Neocortix Cloud Services Platform allows the unused capacity of individual mobile phones to be harnessed into a single, unified computational engine that can provide scientists with an advantage in deploying intricate research and predictive analytics across applications. “We selected Walt & Company to manage the announcement because of their expertise and impressive track record in successfully communicating important and complex technologies,” said Neocortix founder and CEO Lloyd Watts.
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5W Public Relations has been named PR agency of record for the reopening of the outdoor dining and entertainment spaces at Ravel Hotel, a boutique property in New York City. The hotel’s outdoor dining and entertainment spaces include the Profundo Pool, the newly opened Perivóli Greek garden rooftop restaurant, and The Penthouse, a restaurant, cocktail bar, and lounge. It also features a private COVID-19 testing center, in partnership with Vestibular Diagnostics PA (based in Rochelle Park, NJ) for all guests with a reservation, making the hotel the only hospitality company in New York City to provide COVID-19 testing for guests and staff.
Preston Spire picks up Meet Minneapolis, the city's DMO, in partnership with the Minneapolis Tourism Improvement District... Diffusion is tapped as PR agency of record for 70mai and STACK... Quigley-Simpson, an LA-based agency that also operates from New York, expands its relationship with energy technology company Generac, now serving as its digital agency of record.
Campstories picks up Visit Jackson Hole, the official destination marketing and management organization for the Jackson Hole valley in Wyoming... WOC | Signal signs on to work with Impact Washington, a statewide, nonprofit manufacturing extension partnership center... HLK, an integrated brand and marketing shop, lands Byrna Technologies, a personal defense technology company.
TEAM LEWIS is named AOR for Veriff, an AI-native identity platform... Diffusion adds POVISON, LUSA Lighting and Induction Hardware to its roster of clients in the home and interiors category... The Consultancy PR signs on to represent floral design and event studio Tulipina.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
