 |
Diffusion has been named agency of record for Advancing Women in Product, a non-profit dedicated to helping women and other underrepresented groups become product and technical leaders. The agency will provide media relations and briefing support for the organization, as well as a press playbook informing its future partnerships. Diffusion will also work to create a strong media profile for AWIP, with the goal of positioning it as an organization that goes beyond networking to provide skills-based workshops and executive-level mentorship programs. “With Diffusion volunteering their services to help build and amplify our voice, they’re further empowering us and our members to find a seat at the table and break through the glass ceiling,” said AWIP CEO and co-founder Nancy Wang.
 |
Walt & Company has been selected by Neocortix, a developer of virtual data center solutions, to manage the launch of the company’s mobile research initiative, which is aimed at creating new therapeutics and diagnostics to combat COVID-19. Walt & Company will be providing Neocortix with a range of communications services including leadership positioning, media and analyst relations, partner communications, and editorial services. The Neocortix Cloud Services Platform allows the unused capacity of individual mobile phones to be harnessed into a single, unified computational engine that can provide scientists with an advantage in deploying intricate research and predictive analytics across applications. “We selected Walt & Company to manage the announcement because of their expertise and impressive track record in successfully communicating important and complex technologies,” said Neocortix founder and CEO Lloyd Watts.
 |
5W Public Relations has been named PR agency of record for the reopening of the outdoor dining and entertainment spaces at Ravel Hotel, a boutique property in New York City. The hotel’s outdoor dining and entertainment spaces include the Profundo Pool, the newly opened Perivóli Greek garden rooftop restaurant, and The Penthouse, a restaurant, cocktail bar, and lounge. It also features a private COVID-19 testing center, in partnership with Vestibular Diagnostics PA (based in Rochelle Park, NJ) for all guests with a reservation, making the hotel the only hospitality company in New York City to provide COVID-19 testing for guests and staff.
Kaplow Communications scoops up U.S. communications duties for Forbes... 360PR+lands Norwex, a line of eco-friendly home cleaning and personal care products... 
FINN Partners is selected to provide integrated PR and marketing services for Greentech Environmental... Hemsworth signs on as AOR for Main Line Brands (Mosquito Authority, Pest Authority and Fitness Machine Technicians)... Firecracker PR lands L3Networks... InnoVision Marketing Group picks up Buddy’s bar-b-q, an East Tennessee bar-b-q favorite.
Diffusion PR picks up The Folio Society, which publishes illustrated books... 5W Public Relations hauls in connected desk company Beflo... RB Milestone Group lands IR duties for oceansix future paths, which creates products from plastic waste. 
Blueprint Creative Group of Miami lands $4.5M five-year contract to provide Public Affairs Office support to the U.S. Army Medical Research and Development Command... CIIC PR signs up Bishop Design, an interior design firm based in Dubai and Miami... Magrino adds Copper Cane Wine & Spirits... Tegan Digital is enlisted to complete a website redesign for Business Jet, a private aviation company based out of Dallas Love Field.
Three Cheers PR, an alcohol-specialist agency that is a wholly owned subsidiary of 360PR+, is named PR agency of record for TINCUP Mountain Whiskey... The Pollack Group signs up with air up, a refillable drinking system that flavors water by scent alone... Scout Labs, Pollinate and Iris Worldwide are working with Seattle’s Museum of Pop Culture.
Have a comment? Send it to 
No comments have been submitted for this story yet.