 |
Diffusion has been named agency of record for Advancing Women in Product, a non-profit dedicated to helping women and other underrepresented groups become product and technical leaders. The agency will provide media relations and briefing support for the organization, as well as a press playbook informing its future partnerships. Diffusion will also work to create a strong media profile for AWIP, with the goal of positioning it as an organization that goes beyond networking to provide skills-based workshops and executive-level mentorship programs. “With Diffusion volunteering their services to help build and amplify our voice, they’re further empowering us and our members to find a seat at the table and break through the glass ceiling,” said AWIP CEO and co-founder Nancy Wang.
 |
Walt & Company has been selected by Neocortix, a developer of virtual data center solutions, to manage the launch of the company’s mobile research initiative, which is aimed at creating new therapeutics and diagnostics to combat COVID-19. Walt & Company will be providing Neocortix with a range of communications services including leadership positioning, media and analyst relations, partner communications, and editorial services. The Neocortix Cloud Services Platform allows the unused capacity of individual mobile phones to be harnessed into a single, unified computational engine that can provide scientists with an advantage in deploying intricate research and predictive analytics across applications. “We selected Walt & Company to manage the announcement because of their expertise and impressive track record in successfully communicating important and complex technologies,” said Neocortix founder and CEO Lloyd Watts.
 |
5W Public Relations has been named PR agency of record for the reopening of the outdoor dining and entertainment spaces at Ravel Hotel, a boutique property in New York City. The hotel’s outdoor dining and entertainment spaces include the Profundo Pool, the newly opened Perivóli Greek garden rooftop restaurant, and The Penthouse, a restaurant, cocktail bar, and lounge. It also features a private COVID-19 testing center, in partnership with Vestibular Diagnostics PA (based in Rochelle Park, NJ) for all guests with a reservation, making the hotel the only hospitality company in New York City to provide COVID-19 testing for guests and staff.
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
