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The Washington Redskins announced today that the NFL team would change its name and logo—both long criticized as racist by Native Americans—after an 87-year run.
Team owner Dan Snyder launched a "thorough review" of the name on July 3 following pressure by team sponsors FedEx, Pepsi and Bank of America.
FedEx paid $205M for the naming rights of the team's stadium in Landover, MD, and its chairman Fred Smith is a minority owner of the Redskins.
Amazon, Walmart and Target also announced that they would stop selling Redskins merchandise.
Snyder and coach Ron Rivera are working to develop a new name and design.
The Redskins brought in Burson-Marsteller in 2014 as the NFL dealt with pressures to change the name of the team.
The Washington Post reported July 4 that Jay Leveton, president of Mark Penn's The Stagwell Group, has been advising Snyder, a good friend, on the name change issue.
Earlier, Leveton was global CEO at Penn, Schoen & Berland Assocs, polling firm, and executive VP-worldwide at B-M.
Jonathan Halvorson, a veteran of Mondelez, Twitter and GM, is set to take the CMO post at Kenvue as it faces a Texas lawsuit about the about alleged links between its Tylenol and autism.
Cracker Barrel Old Country Store has dumped San Francisco-based Prophet, the creative consultant responsible for its disastrous logo and restaurant refresh.
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Cracker Barrel has called in Edelman for crisis work regarding the backlash surrounding its decision to drop the “old timer” leaning on a barrel from its logo.
