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The Washington Redskins announced today that the NFL team would change its name and logo—both long criticized as racist by Native Americans—after an 87-year run.
Team owner Dan Snyder launched a "thorough review" of the name on July 3 following pressure by team sponsors FedEx, Pepsi and Bank of America.
FedEx paid $205M for the naming rights of the team's stadium in Landover, MD, and its chairman Fred Smith is a minority owner of the Redskins.
Amazon, Walmart and Target also announced that they would stop selling Redskins merchandise.
Snyder and coach Ron Rivera are working to develop a new name and design.
The Redskins brought in Burson-Marsteller in 2014 as the NFL dealt with pressures to change the name of the team.
The Washington Post reported July 4 that Jay Leveton, president of Mark Penn's The Stagwell Group, has been advising Snyder, a good friend, on the name change issue.
Earlier, Leveton was global CEO at Penn, Schoen & Berland Assocs, polling firm, and executive VP-worldwide at B-M.
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Gregg Feistman, M.A., Professor of Practice in Public Relations at Temple University and former corporate communications executive, joins Taking the Lead to discuss the frameworks leaders can use to determine when to speak up or stay silent.
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