The PR World Alliance has added Communications Korea, headquartered in Seoul, and Minerba, based in Buenos Aires, to its network of independent communication consultancies. Minerba, which also operates in Bolivia, Chile, Paraguay and Uruguay, provides corporate communication solutions in crisis management, positioning, internal and external communication, corporate social responsibility, digital strategy and PR. It works with clients in sectors including media, health & hygiene, financial (traditional & fintech), cultural & educational, technology, pharmaceutical, OTC, hospitality and non-governmental organizations. Communications Korea was founded in 1987 by CEO and president Kyong-Hae Kim, a former correspondent for the Reuters news agency in Seoul and editor at the Korea Herald, an English language newspaper. The agency covers corporate & marketing PR, crisis management, public affairs, integrated marketing communications, media relations, digital PR, influencer marketing and destination marketing.
Magrino has added five new services to its PR and social media offerings. 90 Days to Launch/Relaunch is designed for companies who need to quickly get the word out about their new service or product; Pick Our Brain, designed as a two- to three-week engagement, let companies meet with the agency’s top creative thinkers and strategic minds to brainstorm a business challenge related to PR or social media positioning. All Hands on Deck offers short-term crisis PR and social media consultation. Virtually Anything is geared toward helping clients maximize events, product launches, media appointments and other initiatives which have transitioned to such platforms as Zoom. The Magrino Social Media Audit, which is typically included in longer-term social media engagements, is now being offered as a standalone service. Each service is designed, but all can also be combined for a full-service offering.
|Jeffrey L. Bowman|
Harrison & Shiftman co-founder and CEO Elizabeth Harrison is partnering with Jeffrey L. Bowman, the co-founder and CEO of enterprise software company Reframe, on an offering aimed at combating social injustice in the workplace. The Reframe People Operations Platform is a suite of services and strategies that includes a personalized learning curriculum, a diverse group of seasoned brand and media strategists, and a website, IAmAPeopleLeader.com, that serves as an online resource hub for those seeking to culturally transform their companies. “This union with Reframe naturally aligns Jeffrey’s vision and proprietary operating system with H&S’ long history of championing justice, self-expression, inclusion and equity,” said Harrison.
|BMF's Ed Starr, Brian Feit and Bruce Starr|
BMF, a New York-based agency with offices in Miami, Los Angeles and London, has fully absorbed LFB Media Group, the PR agency it acquired in 2017. LFB now operates as the earned media practice at BMF, which is launching with a new website and company communication materials. The earned media practice will work alongside BMF’s audience engagement and brand experience practices to form a new creative integrated marketing proposition for existing and prospective clients. The updated BMF will provide business-specific recommendations that focus primarily on earned attention and audience engagement strategies in the near term while taking into account experiential marketing opportunities in the future.