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The PR World Alliance has added Communications Korea, headquartered in Seoul, and Minerba, based in Buenos Aires, to its network of independent communication consultancies. Minerba, which also operates in Bolivia, Chile, Paraguay and Uruguay, provides corporate communication solutions in crisis management, positioning, internal and external communication, corporate social responsibility, digital strategy and PR. It works with clients in sectors including media, health & hygiene, financial (traditional & fintech), cultural & educational, technology, pharmaceutical, OTC, hospitality and non-governmental organizations. Communications Korea was founded in 1987 by CEO and president Kyong-Hae Kim, a former correspondent for the Reuters news agency in Seoul and editor at the Korea Herald, an English language newspaper. The agency covers corporate & marketing PR, crisis management, public affairs, integrated marketing communications, media relations, digital PR, influencer marketing and destination marketing.
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Magrino has added five new services to its PR and social media offerings. 90 Days to Launch/Relaunch is designed for companies who need to quickly get the word out about their new service or product; Pick Our Brain, designed as a two- to three-week engagement, let companies meet with the agency’s top creative thinkers and strategic minds to brainstorm a business challenge related to PR or social media positioning. All Hands on Deck offers short-term crisis PR and social media consultation. Virtually Anything is geared toward helping clients maximize events, product launches, media appointments and other initiatives which have transitioned to such platforms as Zoom. The Magrino Social Media Audit, which is typically included in longer-term social media engagements, is now being offered as a standalone service. Each service is designed, but all can also be combined for a full-service offering.
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| Jeffrey L. Bowman |
Harrison & Shiftman co-founder and CEO Elizabeth Harrison is partnering with Jeffrey L. Bowman, the co-founder and CEO of enterprise software company Reframe, on an offering aimed at combating social injustice in the workplace. The Reframe People Operations Platform is a suite of services and strategies that includes a personalized learning curriculum, a diverse group of seasoned brand and media strategists, and a website, IAmAPeopleLeader.com, that serves as an online resource hub for those seeking to culturally transform their companies. “This union with Reframe naturally aligns Jeffrey’s vision and proprietary operating system with H&S’ long history of championing justice, self-expression, inclusion and equity,” said Harrison.
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| BMF's Ed Starr, Brian Feit and Bruce Starr |
BMF, a New York-based agency with offices in Miami, Los Angeles and London, has fully absorbed LFB Media Group, the PR agency it acquired in 2017. LFB now operates as the earned media practice at BMF, which is launching with a new website and company communication materials. The earned media practice will work alongside BMF’s audience engagement and brand experience practices to form a new creative integrated marketing proposition for existing and prospective clients. The updated BMF will provide business-specific recommendations that focus primarily on earned attention and audience engagement strategies in the near term while taking into account experiential marketing opportunities in the future.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
KITH, which provides corporate reputation and crisis preparation services, is now owned by CEO Stephanie Craig, who has been with the firm since 2021... The Marketing Cloud, a part of Stagwell, introduces several expansions to Agent Cloud, the platform it launched in October 2025 to simplify access to its AI tools and marketing assistants.... Notified launches its AI Press Release Optimizer.
V2 Communications launches its AI Visibility Solution and Earned Media at Scale, two service offerings designed to help companies increase visibility and credibility in generative search... The Public Relations Global Network brings on Greenough Communications as its Boston member agency... DBC is relaunching The DBC Industry Calendar as a free site to help communicators more easily discover relevant events and awards in the cluttered event landscape driven by the growth of webinars and online events. 
PAN releases new original research showing that a significant share of B2B citations surfaced by ChatGPT are inaccurate, misattributed or entirely fabricated, introducing a new credibility risk for brands... REQ, which has offices in DC and San Diego, opens in Phoenix... Notified introduces Market Intelligence, an addition to its all-in-one IR Hub, which gives IR teams a more streamlined way to prepare for earnings calls.
