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Herald PR, which represented Harvey Weinstein, has been named agency of record for Todos Medical and CrowdProtocol, two organizations focused on COVID-19 relief efforts. Todos Medical is an in vitro diagnostics company that offers a comprehensive suite of solutions for the screening and diagnosis of COVID-19 and develops blood tests for the early detection of cancer and Alzheimer’s disease. CrowdProtocol is a platform created to enable the discovery of effective therapeutic treatment protocols utilizing real-world evidence. Weinstein turned to Herald PR president Juda Engelmayer for spokesperson duties in April 2018 after Sitrick And Company split with the former movie mogul.
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Marino has become the PR partner for marketSHARE, a biweekly online discussion that covers lessons and learnings from marketing professionals across all asset classes in real estate. Marino is assisting marketSHARE with media relations and event programming, with a focus on building brand awareness of the regular video series in New York City and the U.S. The series is sponsored by Calgary, Canada-based real estate marketing Chatterson. The first New York episode in the webinar series, “How to Best Market Your Property as NYC Gets Back,” will take place at 12:30 p.m. ET on July 15. It features Industry City chief marketing officer Lauren Danziger, The Moinian Group director of marketing Michael Mignosi and Stellar Management marketing manager Amanda Gluck. The webinar will be hosted by Marino senior director Lauren Elkies Schram.
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Miami-based Carve Communications has added Baanto, a developer of solutions that push the boundaries of touch interactivity, to its client roster. Carve’s efforts for Baanto will be focused on establishing thought leadership for Baanto’s senior executives while driving greater media awareness for the brand’s ShadowSense technology for mid-size embedded applications, large-area touchscreens, interactive whiteboard solutions and ultra-large multi-user, multi-touch solutions. Carve has also signed up consumer electronic tech company eBuyNow, hybrid venture capital fund and crowd-funding platform Florida Funders, educational resources and supplemental curriculum provider hand2mind and software developer Vizetto.
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
