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Herald PR, which represented Harvey Weinstein, has been named agency of record for Todos Medical and CrowdProtocol, two organizations focused on COVID-19 relief efforts. Todos Medical is an in vitro diagnostics company that offers a comprehensive suite of solutions for the screening and diagnosis of COVID-19 and develops blood tests for the early detection of cancer and Alzheimer’s disease. CrowdProtocol is a platform created to enable the discovery of effective therapeutic treatment protocols utilizing real-world evidence. Weinstein turned to Herald PR president Juda Engelmayer for spokesperson duties in April 2018 after Sitrick And Company split with the former movie mogul.
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Marino has become the PR partner for marketSHARE, a biweekly online discussion that covers lessons and learnings from marketing professionals across all asset classes in real estate. Marino is assisting marketSHARE with media relations and event programming, with a focus on building brand awareness of the regular video series in New York City and the U.S. The series is sponsored by Calgary, Canada-based real estate marketing Chatterson. The first New York episode in the webinar series, “How to Best Market Your Property as NYC Gets Back,” will take place at 12:30 p.m. ET on July 15. It features Industry City chief marketing officer Lauren Danziger, The Moinian Group director of marketing Michael Mignosi and Stellar Management marketing manager Amanda Gluck. The webinar will be hosted by Marino senior director Lauren Elkies Schram.
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Miami-based Carve Communications has added Baanto, a developer of solutions that push the boundaries of touch interactivity, to its client roster. Carve’s efforts for Baanto will be focused on establishing thought leadership for Baanto’s senior executives while driving greater media awareness for the brand’s ShadowSense technology for mid-size embedded applications, large-area touchscreens, interactive whiteboard solutions and ultra-large multi-user, multi-touch solutions. Carve has also signed up consumer electronic tech company eBuyNow, hybrid venture capital fund and crowd-funding platform Florida Funders, educational resources and supplemental curriculum provider hand2mind and software developer Vizetto.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
SourceCode Communications picks up Breezy, an AI-powered workspace built for residential real estate professionals... CIIC PR is named U.S. and Canadian press office for the Hotel Cala di Volpe and Cervo Hotel, properties in northeastern Sardinia, Italy... Wilful, a London shop, lands climate action platform Ecologi.
