Herald PR, which represented Harvey Weinstein, has been named agency of record for Todos Medical and CrowdProtocol, two organizations focused on COVID-19 relief efforts. Todos Medical is an in vitro diagnostics company that offers a comprehensive suite of solutions for the screening and diagnosis of COVID-19 and develops blood tests for the early detection of cancer and Alzheimer’s disease. CrowdProtocol is a platform created to enable the discovery of effective therapeutic treatment protocols utilizing real-world evidence. Weinstein turned to Herald PR president Juda Engelmayer for spokesperson duties in April 2018 after Sitrick And Company split with the former movie mogul.
Marino has become the PR partner for marketSHARE, a biweekly online discussion that covers lessons and learnings from marketing professionals across all asset classes in real estate. Marino is assisting marketSHARE with media relations and event programming, with a focus on building brand awareness of the regular video series in New York City and the U.S. The series is sponsored by Calgary, Canada-based real estate marketing Chatterson. The first New York episode in the webinar series, “How to Best Market Your Property as NYC Gets Back,” will take place at 12:30 p.m. ET on July 15. It features Industry City chief marketing officer Lauren Danziger, The Moinian Group director of marketing Michael Mignosi and Stellar Management marketing manager Amanda Gluck. The webinar will be hosted by Marino senior director Lauren Elkies Schram.
Miami-based Carve Communications has added Baanto, a developer of solutions that push the boundaries of touch interactivity, to its client roster. Carve’s efforts for Baanto will be focused on establishing thought leadership for Baanto’s senior executives while driving greater media awareness for the brand’s ShadowSense technology for mid-size embedded applications, large-area touchscreens, interactive whiteboard solutions and ultra-large multi-user, multi-touch solutions. Carve has also signed up consumer electronic tech company eBuyNow, hybrid venture capital fund and crowd-funding platform Florida Funders, educational resources and supplemental curriculum provider hand2mind and software developer Vizetto.