 |
The Institute for Public Relations and Peppercomm have released an e-book focused on COVID-19’s effect on PR, as well as other critical issues. Topics covered in “Leadership Perspectives: Leading and Looking Ahead Through COVID-19” include the increased importance of internal communications; diversity, equity and inclusion initiatives; corporate purpose; returning to work; and the future of business and the industry. The ebook features profiles and interviews from such communications executives and corporate leaders as Stagwell Group vice chair of marketing and communications agencies Ray Day, Hotwire North America CEO Barbara Bates, W2O principal Gary F. Grates and Public Affairs Council president Doug Pinkham. It is the third co-branded report released by IPR and Peppercomms during the COVID-19 crisis. To access the book, click here.
 |
Denver-based Icon Source, an on-demand digital marketplace that connects aspiring brands and professional athletes, has launched. The startup bills itself as the only platform that provides brands of all sizes direct communication with agents, eliminating intermediate steps to engage with a professional athlete. The more than 500 athletes on the platform are paired with brands based on social audience demographics. Companies can also run organic searches for athletes based on schedule, demographics, sports and personal interests. Founded by former Red Bull athlete marketing manager Chase Garrett, Icon Source provides strategy and production services in addition to its marketplace platform. “As social media and online platforms continue to transform our ability to access and interact with people, and as the college market begins to embrace compensation, it is an ideal time to create a secure and simple communication channel to connect directly to athletes and/or their agents for engagements,” said Garrett.
 |
| Eddie Reeves |
Vianovo, a strategy consultancy with offices in Austin, Mexico City and Washington, DC, has acquired Dallas-based Reeves Strategy Group. RSG founder Eddie Reeves will join Vianovo as partner. Before starting his own company, Reeves co-led the media relations practice of Austin-based Public Strategies Inc. Earlier in his career, Reeves was as press secretary for former U.S. Rep. J.J. ”Jake” Pickle and Houston Mayor Kathy Whitmire. The deal, intended to bolster Vianovo’s capabilities and presence in Texas and across the U.S. and Mexico, comes five months after Matt Hirsch, former deputy chief of staff and communications director for Texas Governor Greg Abbott, joined Vianovo as partner in its Austin office.
Golin launches Lighthouse 360, a service helping companies handle the human side of AI adoption... PR Boutiques International adds five new members... 24 Seven, a marketing, creative and digital talent solutions firm, acquires New York-based marketing consulting firm Markacy.
The Public Relations Global Network adds Rooster, a London-based agency, as its newest member for the United Kingdom... Spectrum Science launches Mo (short for Momentum), an AI-powered platform... Kinetic Marketing Communications, a women-owned marketing communications agency and on-demand marketing talent firm, launches its Strategic Marketing AI Framework.
Ruder Finn launches rf.StoryLab, a creative incubator that merges generative AI tools with human-powered creative vision... Do It On, a Lisbon-based marketing and communication agency, joins INT. Agencies, an international collective of independent full-service agencies with a presence across five continents... The Public Relations Society of America releases “AI Prompting 101: A ‘Start Here’ Guide for Professional Communicators,” a resource offering practical, structured guidance to help communications pros integrate generative AI tools into their daily work.
PKPR, a New York-based boutique shop, launches a book publicity division focused on nonfiction authors... Palantir Technologies and Stagwell form a partnership to create an AI-driven platform for marketers... The Conference Board is presenting a Nov. 18-19 event at the Brooklyn Marriott that will look at the priorities, challenges and opportunities facing AI decision-makers today.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
