Mutual of Omaha is removing the Native American imagery from its corporate logo as a part of a drive to address issues of racial equity and social justice.
“We believe the decision to retire our corporate symbol is the right thing to do and is consistent with our values and our desire to help overcome racial bias and stereotypes,” said Mutual of Omaha chairman and CEO James Blackledge. “We feel strongly our logo should reflect who we are as a company and our commitment to positive change.”
The company has says that it has earmarked $1 million in additional funding for community-based initiatives and non-profit organizations committed to racial equity, inclusivity, economic equality and social justice. It also plans to directly involve its associates in these initiatives, as well as providing its management team with additional training on diversity and inclusion, and expanding its efforts to “recruit, hire, promote, develop and retain a diverse workforce.”
Mutual of Omana will begin transitioning away from the Indian head logo, which was adopted by the company in 1950, immediately.