Strategic Heights Media has been named the public relations agency of record for the Tupac Amaru Shakur Foundation. The agency will manage overall publicity efforts and media strategy for T.A.S.F.’s programs, events, foundation mission and executive director Sekyiwah “Set” Shakur. Strategic Heights Media has also formed agency-of-record relationships with the Black AIDS Institute, which is promoting its “We The People: The Pandemic Edition” virtual speaker series; BRIC Celebrate Brooklyn! Festival, which is taking its performance series virtual with a July 25 and 26 event; and former NFL player and founder of the non-profit RehabTime Trent Shelton, who is releasing the book Straight Up: Honest, Unfiltered, As-Real-As-I-Can-Put-It Advice for Life’s Biggest Challenges on Aug. 4.


The Brandman Agency has added Gaylord Hotels to its roster of global hospitality and travel clients. The agency is representing Gaylord as it reopens four of its U.S. based hotels and convention centers—Gaylord Opryland in Tennessee, Gaylord Palms in Florida, Gaylord Texan in Texas and Gaylord Rockies in Colorado. Owned by Ryman Hospitality Properties, Inc., Gaylord is part of the Marriott portfolio of brands. In addition to offering approximately 85,000 square feet of spa and fitness spaces, Gaylord Hotels has also selected Vanderbilt University Medical Center as its official wellness advisor to support its multi-phased health and sanitation plans, procedures and employee training.


Gagnier Communications supported RedBird Capital Partners in its acquisition of Toulouse Football Club. Partners Dan Gagnier and Jeff Mathews, along with Lindsay Barber and Jeremy Schulman, worked the account. TFC and club owner Olivier Sadran have entered into a definitive agreement with RedBird to sell and 85 percent majority stake in the club, with Sadran is stepping down from his role as majority owner, while retaining a 15 percent stake and remaining an active member of its board of directors. RedBird’s investment partners have included the New York Yankees, the National Football League, the Dallas Cowboys and players associations across the NFL, Major League Baseball, Major League Soccer, United States Women’s National Soccer Team and Women’s National Basketball Association.