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Strategic Heights Media has been named the public relations agency of record for the Tupac Amaru Shakur Foundation. The agency will manage overall publicity efforts and media strategy for T.A.S.F.’s programs, events, foundation mission and executive director Sekyiwah “Set” Shakur. Strategic Heights Media has also formed agency-of-record relationships with the Black AIDS Institute, which is promoting its “We The People: The Pandemic Edition” virtual speaker series; BRIC Celebrate Brooklyn! Festival, which is taking its performance series virtual with a July 25 and 26 event; and former NFL player and founder of the non-profit RehabTime Trent Shelton, who is releasing the book Straight Up: Honest, Unfiltered, As-Real-As-I-Can-Put-It Advice for Life’s Biggest Challenges on Aug. 4.
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The Brandman Agency has added Gaylord Hotels to its roster of global hospitality and travel clients. The agency is representing Gaylord as it reopens four of its U.S. based hotels and convention centers—Gaylord Opryland in Tennessee, Gaylord Palms in Florida, Gaylord Texan in Texas and Gaylord Rockies in Colorado. Owned by Ryman Hospitality Properties, Inc., Gaylord is part of the Marriott portfolio of brands. In addition to offering approximately 85,000 square feet of spa and fitness spaces, Gaylord Hotels has also selected Vanderbilt University Medical Center as its official wellness advisor to support its multi-phased health and sanitation plans, procedures and employee training.
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Gagnier Communications supported RedBird Capital Partners in its acquisition of Toulouse Football Club. Partners Dan Gagnier and Jeff Mathews, along with Lindsay Barber and Jeremy Schulman, worked the account. TFC and club owner Olivier Sadran have entered into a definitive agreement with RedBird to sell and 85 percent majority stake in the club, with Sadran is stepping down from his role as majority owner, while retaining a 15 percent stake and remaining an active member of its board of directors. RedBird’s investment partners have included the New York Yankees, the National Football League, the Dallas Cowboys and players associations across the NFL, Major League Baseball, Major League Soccer, United States Women’s National Soccer Team and Women’s National Basketball Association.
Nicholas & Lence Communications handles PR for NYC Winter Outing... Burson is appointed to lead integrated communications for the Norwegian Seafood Council in Japan... McLean Media lands Lofty Pops, a Michigan-based handcrafted ice pop brand... Xhibition teams with Zambia Luxury Lodge Collection, a portfolio of luxury safari lodges.
Plus Communications, a well-connected Republican shop, signs a six-month pact to provide PR services to Israel’s Ministry of Finance.
Notified renews its exclusive partnership with Nasdaq... Marketing Maven is selected to lead messaging development and media outreach for KoreInside... Ripley PR, which works with clients in the skilled trades, B2B tech and manufacturing sectors, wins PR duties for ServiceForge.
Singer Associates Public Relations is now serving as chief point of contact for all media inquiries related to the San Francisco Police Officers Association... Mower grabs creative and strategy duties for Chervon, which produces power tools and outdoor power equipment... Jenerate PR signs Hana Hou by Hale Zen and Melissa Dyckman Interiors, two business that have recovered from the 2023 wildfire in Lahaina, Hawaii.
Praytell picks up US Soccer Federation, the official governing body of soccer in the U.S., as it gears up for the 2026 FIFA World Cup... Relevance International is delivering PR services for 700 Broadway, a new mixed-use project in Santa Monica... Feintuch Communications is engaged to support the in-house marketing team of Park Place Technologies and help the company expand its US PR efforts
