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Strategic Heights Media has been named the public relations agency of record for the Tupac Amaru Shakur Foundation. The agency will manage overall publicity efforts and media strategy for T.A.S.F.’s programs, events, foundation mission and executive director Sekyiwah “Set” Shakur. Strategic Heights Media has also formed agency-of-record relationships with the Black AIDS Institute, which is promoting its “We The People: The Pandemic Edition” virtual speaker series; BRIC Celebrate Brooklyn! Festival, which is taking its performance series virtual with a July 25 and 26 event; and former NFL player and founder of the non-profit RehabTime Trent Shelton, who is releasing the book Straight Up: Honest, Unfiltered, As-Real-As-I-Can-Put-It Advice for Life’s Biggest Challenges on Aug. 4.
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The Brandman Agency has added Gaylord Hotels to its roster of global hospitality and travel clients. The agency is representing Gaylord as it reopens four of its U.S. based hotels and convention centers—Gaylord Opryland in Tennessee, Gaylord Palms in Florida, Gaylord Texan in Texas and Gaylord Rockies in Colorado. Owned by Ryman Hospitality Properties, Inc., Gaylord is part of the Marriott portfolio of brands. In addition to offering approximately 85,000 square feet of spa and fitness spaces, Gaylord Hotels has also selected Vanderbilt University Medical Center as its official wellness advisor to support its multi-phased health and sanitation plans, procedures and employee training.
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Gagnier Communications supported RedBird Capital Partners in its acquisition of Toulouse Football Club. Partners Dan Gagnier and Jeff Mathews, along with Lindsay Barber and Jeremy Schulman, worked the account. TFC and club owner Olivier Sadran have entered into a definitive agreement with RedBird to sell and 85 percent majority stake in the club, with Sadran is stepping down from his role as majority owner, while retaining a 15 percent stake and remaining an active member of its board of directors. RedBird’s investment partners have included the New York Yankees, the National Football League, the Dallas Cowboys and players associations across the NFL, Major League Baseball, Major League Soccer, United States Women’s National Soccer Team and Women’s National Basketball Association.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
SourceCode Communications picks up Breezy, an AI-powered workspace built for residential real estate professionals... CIIC PR is named U.S. and Canadian press office for the Hotel Cala di Volpe and Cervo Hotel, properties in northeastern Sardinia, Italy... Wilful, a London shop, lands climate action platform Ecologi.
