Ruder Finn has acquired Osmosis Films, the Brooklyn-based full-service video content studio, to bolster its storytelling expertise.

The acquisition adds production and technology tools for animation and interactive video experiences to RF's menu of creative services.

CEO Kathy Bloomgarden said RF is doubling down on its commitment to video "because it has this unrivaled ability to keep audiences engaged in a way that many two-dimensional platforms can’t, all while conveying very complex concepts through an empathetic lens."

She believes that "emotional resonance is going to be key in delivering our clients’ messaging—particularly today, against the backdrop of everything we’re experiencing in our country.”

Launched in 2011, Osmosis has worked for Fortune 500 clients, as well as World Economic Forum, PayPal, The Wall Street Journal Magazine, Teach For America, Bloomberg Philanthropies and The Council on Foreign Relations.

Osmosis founder/CEO James Lawler said video represents a dramatic shift in how people communicate, which companies are just beginning to understand. "That shift is going to expand exponentially with the explosion of worldwide access to mobile 5G,” he added.

Ruder Finn is No. 7 on O'Dwyer's roster of independent firms with fees of $78M during 2019.