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| Cassandra Hoch |
Kivvit ups Cassandra Hoch to general manager following Justine Sessions’ exit for Cigna, where she is now director of external communications. Before coming to Kivvit, Hoch served as director, public affairs and campaigns at America’s Health Insurance Plans, a national association whose members provide coverage for health care and related services.
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| Anthony Iaffaldano |
Fandom, which offers a variety of curated fan communities focused mainly on pop culture topics, has named Anthony Iaffaldano vice president of sales, marketing and insights. Iaffaldano comes to Fandom from Insider Inc. where he was vice president, corporate marketing, helping Business Insider expand into new content verticals. Before that, he served as vice president, marketing at Undertone and vice president, product & digital marketing at Piksel Inc. In his new role, Iaffaldano will leverage a suite of new products and measurement solutions to strengthen the platform’s relationship with advertisers. “Anthony will articulate and champion a clear and compelling marketing narrative for Fandom and help clients create meaningful connections with our communities through a suite of fan-first cross-platform programs and solutions,” said Fandom chief marketing officer Stephanie Fried.
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| Natalia Dykyj |
SparkPost, an email delivery and analytics engine, has hired Natalia Dykyj as vice president and head of marketing. Dykyj was most recently vice president of brand management at Web.com Group. She previously served as vice president of product at Cision, where she was responsible for the strategy, delivery and launch of their global Communications Cloud platform. At SparkPost, Dykyj leads all facets of the company’s marketing organization, working with senior leadership on corporate vision and strategy. "Natalia brings a wealth of knowledge in marketing and product positioning, and has demonstrated true creativity and entrepreneurial thinking," said SparkPost CEO Rich Harris.
Sphere Entertainment Co., an entertainment holding company that owns the Sphere event venue in Nevada and New York-based regional sports network chain MSG Networks, names Karen Laureano-Rikardsen global head of corporate marketing and communications... Fender Musical Instruments Corporation appoints Christina Stejskal as chief communications officer, a new position at the company... Herringbone, a digital marketing platform backed by Trinity Hunt Partners, names Dan Hinckley head of AI.
DGA Group has added Hilton alum Jonas Neihardt as a senior advisor to bolster its hospitality, travel and tourism offering.
Ed Harnaga, who most recently served as SVP, chief marketing and communications officer at Pfizer, joins Vantage Data Centers, which provides hyperscale data center campuses, in the chief marketing and communications officer spot.
Lucas Public Affairs, a Sacramento-based firm, adds Sallie Poggi, who has worked at both FleishmanHillard and APCO, as a VP. Most recently, Poggi was chief communications officer at the University of the Pacific... Allied Universal, a security and facility services company, brings on Melissa Butler as VP of communications. She was at Burson... Talk Shop Media, a firm that operates in Canada and the U.S., specializing in PR, corporate communications and social media, promotes Stuart Martin to managing director of its U.S West Coast operations.
The Estée Lauder Companies names Madeleine Boyd SVP, global brand communications. Most recently, she served as global SVP, beauty & wellness at Together Group... Cohen & Steers, a global investment manager specializing in real assets and alternative income, names Erik Schneberger as EVP, chief marketing officer... CooperVision, a contact lens company, brings on former Bayer VP Brenda Raphael as VO of marketing, Americas.
