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Netflix has hired Omnicom's Mercury Public Affairs unit to keep an eye on developments on Capitol Hill.
Mercury's Al Simpson, who was chief of staff to former Congressman and Trump acting chief of staff Mick Mulvaney, and Rodney Emery, ex-aide to Congressman Jesse Jackson, Jr., spearhead the push.
Netflix spent a little more than $1M for DC lobbying work during the year ended June 30. It focused on Internet privacy & competition issues, intellectual property matters and broadband caps.
Netflix, which faces spirited competition from HBO Max, AppleTV and Disney+, added 10.2M subscribers during the second quarter, exceeding projections by more than 20 percent.
The company recently upped chief content officer Ted Sarandos to co-CEO, serving alongside founding CEO Reed Hastings.


Sakura Conservation Strategies has registered Japanese American Confinement Sites Consortium as a client.
Sachs Media has signed on to represent the Tobacco-Free Kids Action Fund to advocate for public policies proven to reduce tobacco use, which is the No. 1 cause of preventable deaths in the US and the rest of the world.
FGS Global is providing DC representation for JetBlue Airways on issues related to air traffic control modernization, airport slot management, and support for the aviation industry.
Anthropic, the artificial intelligence company banned by Defense Secretary Hegseth, has hired Ballard Partners for DC representation.
The Qatar Foundation for Education, Science and Community Development enrolls Venable for government relations services.



