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Netflix has hired Omnicom's Mercury Public Affairs unit to keep an eye on developments on Capitol Hill.
Mercury's Al Simpson, who was chief of staff to former Congressman and Trump acting chief of staff Mick Mulvaney, and Rodney Emery, ex-aide to Congressman Jesse Jackson, Jr., spearhead the push.
Netflix spent a little more than $1M for DC lobbying work during the year ended June 30. It focused on Internet privacy & competition issues, intellectual property matters and broadband caps.
Netflix, which faces spirited competition from HBO Max, AppleTV and Disney+, added 10.2M subscribers during the second quarter, exceeding projections by more than 20 percent.
The company recently upped chief content officer Ted Sarandos to co-CEO, serving alongside founding CEO Reed Hastings.


Ballard Partners has signed to a represent the US unit of Rheinmetall, Germany’s biggest defense contractor, on Army procurement issues.
BGR Group signs on to provide lobbying and PR services for Terzo, an AI financial intelligence platform. Douglas Lute, chair of BGR’s international and defense practices, will join Terzo’s board of directors.
Avoq has landed Palantir Technologies, the controversial surveillance company founded by right-wing billionaire Peter Thiel, as a client.
Anne Kierig, who was senior manager of public policy at Amazon, has joined the American Advertising Federation as VP-government affairs. She takes over for Clark Rector, who is retiring after a 37-year run at AAF.
TikTok USDS Joint Venture LLC, which was established in compliance with the executive order signed by President Trump, has hired Valcour LLC, which has close ties with his administration.



