Netflix has hired Omnicom's Mercury Public Affairs unit to keep an eye on developments on Capitol Hill.
Mercury's Al Simpson, who was chief of staff to former Congressman and Trump acting chief of staff Mick Mulvaney, and Rodney Emery, ex-aide to Congressman Jesse Jackson, Jr., spearhead the push.
Netflix spent a little more than $1M for DC lobbying work during the year ended June 30. It focused on Internet privacy & competition issues, intellectual property matters and broadband caps.
Netflix, which faces spirited competition from HBO Max, AppleTV and Disney+, added 10.2M subscribers during the second quarter, exceeding projections by more than 20 percent.
The company recently upped chief content officer Ted Sarandos to co-CEO, serving alongside founding CEO Reed Hastings.