Barbara Osborn, an 18-year PR veteran at Manhattan's Lenox Hill Hospital, has been named VP-PR for its parent company, Northwell Health. She succeeds Terry Lynam, who recently retired as senior VP and chief PR officer.
Osborn is in charge of strategic communications, media relations and thought leadership for the 23 hospitals of Northwell, plus its Feinstein Institute for Medical Research.
She has been front and center during the COVID-19 pandemic, connecting media with Northwell's clinical and non-clinical staff for an insider look at the crisis.
Michael Dowling, CEO of Northwell, said Osborn's deep knowledge of the health and media landscapes make her an ideal fit for the PR role during the pandemic. “Her ability to clearly and transparently communicate with the public what’s happening at our hospitals has never been more vital than during this pandemic,” he added.
Prior to Lenox Hill, Osborn was director of PR for the John T. Mather Memorial Hospital in Port Jefferson, NY. She began her career as a journalist at Fox News Channel and News 12 Long Island.
Northwell is New York State's largest healthcare provider.