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| Kiara Pesante Haughton |
BerlinRosen has recruited Kiara Pesante Haughton, communications director at the Civil Rights Corps, for the senior VP of issue advocacy slot.
She will drive the narrative and policy changes on justice and equity campaigns.
The New York-based firm represents advocacy groups such as MomsRising, Families Belong Together, Youth First, UNICEF USA and Vera Institute of Justice.
At the CRC, Pesante Haughton worked to end money bail and pretrial detention systems, hold prosecutors accountable for misconduct and stop the criminalization of poverty.
Earlier, she was communications director for the Democratic staff of the House committee on education and the workforce and southern regional press secretary and national director of African-American media at the Democratic National Committee.
Stephanie Mueller, BR's executive VP of issue advocacy, said Pesante Haughton’s leadership will be invaluable as the firm supports clients “on the frontlines of the intersecting global crisis around racial justice, public health and economic insecurity."
Continuing a trend that began last year, purpose-driven messaging is falling out of favor among communications pros working in our politically polarized environment, with many now also anticipating fewer future corporate investments in DEI, sustainability and other CSR initiatives.
Most Americans believe companies should remain neutral on political and social issues, but new findings suggest that a growing number now think it's appropriate for brands to make political statements and to take a similar stand on racial-justice issues.
Support for corporate social responsibility initiatives among public relations professionals has declined consistently each year for the past three years, according to the latest USC Global Communications Report.
True purpose-driven marketing isn’t about a one-off campaign. It’s about embedding values into the core of business operations. It's ensuring that marketing reflects genuine actions. It’s thoughtfully executed, authentic storytelling.
