Amy Ogden, longtime senior vice president of brand development at travel, hospitality and luxury lifestyle agency J Public Relations, has launched a new consultancy titled The Collective.

Amy OgdenAmy Ogden

The New York-based consultancy matches travel, real estate and lifestyle brands with agency partners and experts specializing in digital marketing, PR, SEO, paid search, social media, branding and creative.

Ogden, who was stationed at JPR for nearly a decade, said the new shop, which officially opened in July, provides its services free of charge to the brands it works with.

“Brands often don’t have the time or resources to fully research and vet the best agency partner options,” Ogden told O’Dwyer’s. “Think of me as a matchmaker. Brands work with me, at no cost to the brand, and I pair them with highly vetted agency options based on their very specific goals. I take the time. I know who delivers. I make the match. It’s that simple.”