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| Thomas McIntyre |
Thompson & Co. Public Relations has launched a division and suite of services intended to raise the voices of people of color as well as addressing issues of inequality affecting marginalized groups. The division, which will be led by T&C executive vice president Gary Scott and senior culture & content strategist Thomas McIntyre, will counsel clients in such area as updating/creating activism-at-work policies, diversity and inclusion in the workplace, inclusive messaging, and diversity and inclusion in media sources. “Alaska is such a diverse state, and a service like this is long overdue for our clients and communicators,” McIntyre said. In addition to its Anchorage headquarters, T&C has an office in Houston.
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The Core Strategic Group has launched Core Decision Analytics, which will provide clients with opinion insights and data analytics aimed at finding the reasons why voters and the public make decisions. CODA will be led by Adam Rosenblatt, who will serve as president of the company. Rosenblatt, who was previously vice president and senior strategist at research and analytics consultancy Penn Schoen Berland, will work closely with CSG’s campaign management and corporate intelligence companies—Chariot and KPA Strategies, respectively – as well as FSB Public Affairs, to provide the knowledge and strategy that drives successful campaigns. Core Strategic Group also includes creative and production services company BadFish Media, grassroots and field campaign services unit c3 Public Strategies and The Core Management Company.
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| Marco Greenberg |
Thunder 11 president and former Burson-Marsteller managing director Marco Greenberg has released a book that aims to uncover the traits which allow some people to overcome challenges that defeat others. Primitive: Tapping the Primal Drive That Powers the World’s Most Successful People says that “primitives” disregard the “civilized rule book” and leverage some of the deepest inborn human qualities to successfully navigate a rapidly changing world. Greenberg has led communications and public affairs for startups as well as Fortune 500 corporations, as well as writing for publications including Business Insider, the New York Daily News and Tablet Magazine. The book has reached #4 on the Wall Street Journal list of hardcover business books.
PKPR, a New York-based boutique shop, launches a book publicity division focused on nonfiction authors... Palantir Technologies and Stagwell form a partnership to create an AI-driven platform for marketers... The Conference Board is presenting a Nov. 18-19 event at the Brooklyn Marriott that will look at the priorities, challenges and opportunities facing AI decision-makers today.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
Sommerfield Communications, a corporate, financial, and crisis shop that was acquired by Allison Worldwide in early 2021, re-launches as an independently owned firm... D S Simon Media launches a broadcast media tour designed to enhance Generative Engine Optimization... The Public Relations Society of America’s ICON 2025 Conference brought together close to 2,100 in DC from Oct. 28-30.
CorpBridge Advisors is launched by Bob Christie (Brunswick and Alibaba Group veteran) and Russ Rubino (Nasdaq and Intercontinental Exchange/NYSE alum)... Golin marked its 30th anniversary in Miami with an Oct. 23 gathering that celebrated its new outpost in Coral Gables... The Notability Company debuted at the PRSA annual ICON Conference in Washington.
Padilla launches Padilla GEO 3D, a service that aims to improve generative AI search results for brands and organizations... Bader Rutter, a Milwaukee-based B2B marketing agency, unveils the Chef Advisory Network, an initiative designed to bring the voice of the kitchen into food company boardrooms... Dilenschneider Group founder and principal Robert Dilenschneider’s new book, Respect: How to Change the World One Interaction at a Time, was released on Oct. 28 by Wiley... Blue Highway Advisory and Blue Highway Global, founded by former Mercury Public Affairs managing director Ian McCaleb in 2022, rebrands.
