Thompson & Co. Public Relations has launched a division and suite of services intended to raise the voices of people of color as well as addressing issues of inequality affecting marginalized groups. The division, which will be led by T&C executive vice president Gary Scott and senior culture & content strategist Thomas McIntyre, will counsel clients in such area as updating/creating activism-at-work policies, diversity and inclusion in the workplace, inclusive messaging, and diversity and inclusion in media sources. “Alaska is such a diverse state, and a service like this is long overdue for our clients and communicators,” McIntyre said. In addition to its Anchorage headquarters, T&C has an office in Houston.
The Core Strategic Group has launched Core Decision Analytics, which will provide clients with opinion insights and data analytics aimed at finding the reasons why voters and the public make decisions. CODA will be led by Adam Rosenblatt, who will serve as president of the company. Rosenblatt, who was previously vice president and senior strategist at research and analytics consultancy Penn Schoen Berland, will work closely with CSG’s campaign management and corporate intelligence companies—Chariot and KPA Strategies, respectively – as well as FSB Public Affairs, to provide the knowledge and strategy that drives successful campaigns. Core Strategic Group also includes creative and production services company BadFish Media, grassroots and field campaign services unit c3 Public Strategies and The Core Management Company.
Thunder 11 president and former Burson-Marsteller managing director Marco Greenberg has released a book that aims to uncover the traits which allow some people to overcome challenges that defeat others. Primitive: Tapping the Primal Drive That Powers the World’s Most Successful People says that “primitives” disregard the “civilized rule book” and leverage some of the deepest inborn human qualities to successfully navigate a rapidly changing world. Greenberg has led communications and public affairs for startups as well as Fortune 500 corporations, as well as writing for publications including Business Insider, the New York Daily News and Tablet Magazine. The book has reached #4 on the Wall Street Journal list of hardcover business books.